Clarington Digital Newspaper Collections

Canadian Statesman (Bowmanville, ON), 2 Oct 1963, p. 12

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12 Tue Cnda Saemn, wavIe 2, i3 m10 i merican Motors Limited Announce (ompletely New LUne 1964 Rambler "Aencan" Sries dâ FINE QUA MONUMENT MARKE] BROÏ Stafford Br LIMIIE Nomume Box 131 318 flundas St. E. Phone Wh] MOhawk 8- American Moi Limited today can" series of R, feature a low tenion and a mor IWeen xteio The comhet( i'ýAmerican", bas ces tapridf 4 impro i ,.oCnadan-senserbJ ayand opr "tarnbler'ionce th rarseatifoe .beenercomforte ea sd frow6 heheeluse ,sic ran Arnas eone firstt00i 'bet atll asIn kovmnencigh The "Amcricn .Xcw rcfrveti wandcaosi Creased n glass lished eye-lvel odve-foild increa ouetardsistace forthe irovetm enomical op ilormn and i reate in passgi foYou'ereads galvand tb.stel ruothere bybacace éth eriousy rong, i econdincauseura PlerdiscmfoandT ov nditn hnay. ace ndtired' feeling. better esU tietter, wc hV odd'a Kidney Piln blue box with the red hi comuner&.Yen can depend CITIES home comfoa SERV N'ow! Froe burner and furnace conditioning, a mid- season check, and 24-hour emergency service-for the low cost of Cities Service Premnium Oil alonel Bost of ail, Cties Service Budget Plan enabies you ta pay for your oil in low installments spread over ton to twelve months, makes it oasier for you ta manage your incomne during the winter months. Cities Service customners are also entitied ta a Iow- hcost Replacement Parts Insuranco Contract. For further par-icuIars, phon... M2-3771 PYE&GRANT OIL Li Il MilU ne La.BWma tors (Canada> "Rarnler Is the announced a pany hich bas b( r1964 "Amern- not to change its: amblers which the sake of changç silhouette ex- changes in our, new )re spacious in- der "American' car lated into definite1 ;ely re-styled the owner," saidB ich wil go on The New it d, Is about 4 Styling of the I than its 1963 is complctely new w tremains "the low silhouette thaý full size, six- and distinctive fri pact built in angle. The length Jing ta E. K. increased only 4.2i esident of the that increase, along iny. reduction in hcight sic concept to gives the appearanci ufit for Cana- greater length. combined Trim, clean-cut a balance be- vide a youthful, s; size and com- which provIde the ss inside, has characteristics of d in this new handling qualities, rridge. fuel economny and ae of the new ance. been length-' A*"step-down" flc inches to 10611permitted an oven le an effective tion in hcight of1 ior room and on sedans and at ing qualites, time increased intez ýorporates the room. alance in eco- Fourteen-lnch tirec rmance which ta complement the -ed. file sty]ing. meican" bas The forward-slope of hiproom in lar on the "Ameri r greater pas- moderate width to and station- date wide wrap-arc pace bas in- windows which have 1ta 75 cubic much glass arca as been accom- windows on 1963 ný ing advanced Curvcd glass side tec hni q ues on all "Amenican" r 1 in the Clas- part a look of luxt sador models facilitating ease of ne last year, exit and increase ght reduction room. Curved stee tand width. with a body-paint1 an" features used around the SE e-glass win- station-wagon sidem ignificant in- A horizontal area in the grille of aluminum sides for im- sets off the front of visibility; a enican". The gril]e ise in use of bright anodized finis] for greater cludes a rectangula and many1 plate with block lette nts for more iBLER" offset to the ,ation, better A side opening bE 1safety, and main grille, withE rcomfort. anodized aluminumn across the centre, is ing ups. Sigeheadlights ar rIKtD di odysle d uinumb oldystyle I:Il Vit blend smoothly L erybody gets a grille. Rectangular1 gand ma ho parking lights in fi &. Perhaps nth.li rear back-up lightsa iust a temiporary sed in deep-scctione nary irritation or around bumpers. at's tbe ime te Wide, oval-shapedt Ils. Dodd's help are integratcd in tf te relieve tbis portion of the iearf ten cause back- a hortizontal positior. .Then you ledl Side triM on man3 rk better. Get includes stainless steE bw. Look for the panel covers and sing and at A drug which extend the leng tdonDodd's.tio front fenders and severai inches aiongt surface of the front di LIT! feature adds a slimm: rS A.ND and further protectst :s surface from damage flying stones and gri wm5#* I m. Construction Feat %f et '"""nm Advanccd unit cons FFORD whicb was introduced S. LTD. 1963 Classic and Ani bas been extended to Aeican";. dutAorizeI "this aI-new bodj r aldr turc represents then vanccd concept of sir construction in the !i rothers Brownridge said. "T: 4M body is stronger, iong ing and quieter."1 mis Com.pletely gaivani sides, which are cxai 3 same as the Classic a :. WbItby bassador unisides, a:i itby used on ail "Americar' -3552 and station-wagons, ~ inner and outer door with reclining split-back. Re- clining bucket seats continue as an ootion on certain 440 and 440-H models. The instrument panel Is new ln everv detail. The instru- ment cluster is rectangular shaped with rounded corners and is mounted high for easy reading. Seats are chalr-high and the driver has been given added legroona through a reduction In the steering wheel diameter Ld from 17 to 16 inches. The steering wheel is deep-dished td for added safety. Headrests for safety and învifle comfort may be ordered as an option on ail "American" ý Imodela.i OW MWý-at ý",t, *-ý ",1 À 3 great'C64 Ramnblers One of them wiII suit you better than any other car you 've ever owned..Read why 'ht~ really quite simple. Unlessyou're looking fora car thatwill gol180rmiles an hour- - or orne hat will give you 50 very ,jncomfortable miles to the gal- lon-or a $1 3,000 <plus chauf- feur> limousine -the npw car vou're af terfalls intoone of three basic caiegorieF.. The first of these is the car built primarily for economy. This should be a low-pric.ed car that 4cesn't cost much to operate, with plentyof hip-and-leg rcom. and powerenoughtomake high- way driving fun. Itfs a perfect description of the all-new 1 964 Rambler Arnerican (the car that started the compact ti end), Tiren there's*the popular-size. popular-pric'ad car. The impor- tant thing about a car in this categùry is selection. If you're looking for operating economy and low purchase price . . . or luxury and performance ... or something betvween the two ... the right car in this.popular class wilI give you exactly what you want. The Rambler Classic- with ils economical 6. powerful V8. wide choice of interiors and wide range of options - is just that kind of car.. The third category is the out- and-out luxury car-with the performance, interiors, and ex- Iras that set young men to dream- ing of the day they'll own one. This, beyond any doubt. is the Ambassador V8. No otiier car in Canada offers a more luxurious interior. Few cars made have a better power-to-weight ratio. fewcars give better performarice. To make your new carthe best car you've ever owned, how ever, takes more than the right size and performance at the rigrit price.1It takesvalué: the value that is a naiural result of Rambler's .maximum usefulness to the user" philosophy. Thisphi/osoph yhas made the following famous features. standard on every car in the Ramblerline.- exclusive Unisid, construction for greater strengtli andbeautytheworld'sbest rust- proofing: guaranteed Ceramic. Armoured muff ler system; guar. anteed battery and coolant: curved-glass side windows;:ý battery-saving alternator; self.j adjusting Double- Safety brakes: reclining seats;3-yearor3O,000- mile lubrication; 2-year or' 24,000-mile warraritee on ghq entire car. eone Com- interchangeable for ail 1964 been known Rambler sedans and station- models for wagons. ge, and the The step-down floor pane ýw six-cylin- and windshield rear window an be trans- surrounding structures are benefit for single stampings, eliminating 3rownridge. welded joints to provide Look greater strength and better "Arnerican" sealing. with a long, "Anierican" statlon-wagons it is crisp are three inches narrower from every than the Classic and Ambas- hhas been sador, but are styled in such inches, but a manner as to, permit the use 1with slight of the same wide tailgate with a.nd width, roll-down window. ie of much The gas filler cap is located below the trunk lid at the lines pro- centre rear on sedans and on sporty look station-wagons it is on the functional side of the right rear fender. enhancing Long Life and Eeonony stability, The new front suspension dperform- design eliminates the neces- sity for lubrication at 2,000 loor design mile intervals. The 1964 "'Arn- ral reduc- enican" requires chassis lub- 1.56 i.nches rication every 33,000 miles or the same 3 years. rirheaci- Metal thickness of the ex- haust system has been ln- es are used creased and the entire systema tlow-pro- is Ceramic-Arxnoured. Only the muffier and tailpipe were )rear pli- Ceramic-Armoured in 1963. ican" is of The exhaust pipe has been Saccommo- given the same long-life pro- ound rear tection on 1964 "Americans". ve twice as A seven-fold increase in the ithe rear use of galvanized steel, to- models. gether with Rambler's exclu- lwindows sive Deep-Dip rustproofing models im- process, provides added pro- xury while tection for "Arnerican" bod- fentry or ies. ;einterior Neehanical Advances elframnes The new front suspension finish are features moulded rubber bush- sedan and ings in the upper trunnion in- windows. stead of metal-to-metal bush- "fine-line"l ings. The rubber bushings in- iextrusion ciude built-in sealing provi- the "Arn- sions to keep dirt out and e has a neyer require re-lubrication. sh and in. Rear leaf springs have been ar naine- lenghtened and irnproved to trs "RAM. provide better handling quali- eleft side. ties, especîally duning rapid below the acceleration and braking. The a bright- s>Prings are 52 inches in moulding iength, comipared with 45 sfor cool- anches in 1963, and include butyl-rubber center liners and are mount- polyethylene tip liners for im- 1recessed proved insulation between the which leaves. into the The wheel rim for the new turn and 14-inch tire bas been widen- front and ed for greater tire and car are reces- Stability. The new rim width ied wrap- is 5 inches on ail models of the "American". Previous rlm tail lights width was 4 inches with the the lower langer 15-inch tires. fender in An improved steering box ýn. provides easier steering. The ny models gear box ratio bas been chang- el rocker ed frorn 22.3 :1 to 24.0 : 1 and igle spears the pitmnan arm bhas been gth of the mnoved from the top to the continue bottom of the box to reduce the outer bearing loads. loor. This New parallel-action wlnd- ing effect shield wipers provide a great- the paint er swept area. Center sweep e due to 's împroved through an over- avel. lapping pattern. atures A new three-polnt naount- nstructIon mng system, called Trl-Poised ed ont thé Power, cradies the engine at nbassador, the center of gravity to pro- the 1964 vide added smoothness and noise suppression through ail [y strue- speed ranges. Four-point en- most ad- gine mounting was used pre- .ngle-unit Viously. ndustry"1 Alternators and the famous ýhe entire Rambler Double Safety Brake nger last- continue to be standard on al American models. zed un-~ Models and Colours :ctly the The 1964 "Amenican" is of- and Arn- fered in 9 models. Serles de-. ire beicrs gnations remain unchanged. n" sedans "Anierican" 220 and 330 M making models include two and four- r panels door sedans and fur-door els include two-door conver- tibles and hardtops. The 440- H is a two-door hardtop, (Note: 440 and 440-H models are currently ixnported fromn the U.S.A.) Eleven new colours are among the 14 solid colours which are standard for ail i! l "Arnericans". In addition, a total of 42 two-tone colour j, combinations are offered as r an option. Engines and Transmissions ýv An L-head engine which- 990-4 Door Station Wagon Luxury Inside and out. the 1 964 Ambassador V8 has luxury that is unsurpassed by cars costing much more. A padded wrap-around dash curves gracefully into the doors. new wood grain in- serts add distinctiveness to instru- mnent and door panels. There's a wide choice of rich fabrics and teather. finish materiais with reclining bucket seats available on ail models. Power- fui 250 or 270 hp V8 engines are available in the 1964 Ambassador to give it an excellent power-to-weight ratio for exceptional performance. 090-4 Dome Sedan Ambassador V8 *SEE ALLTHREE GREAT NEW RAMBLERS-ATYOUR DEALER'S NOW McQUEEN 219 KING ST. EAST We cordially invite you t oîon us in celebrating See the exciting 1964 Ramblers.. ATTENDANCE PRIZES c Sales staff to serve you REFRESHMENTS a 0 0 EARL McQUEEN, President WELDON BROWN* BUD FOGG* JACK MILLER* JIM CROMBIE '<'il I 'r. MOTrOR SALES LTDE.23»35 vi» 14 .e 9 ýe LT 0 * BOWMANVILLE 0

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