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Supplement of The Canadian Statesman, October 23rd, 1974 'Take-me-along' television set serves your personal needs The portablility and sturdiness of black and white television sets have created growing consumer appeal for these products as "take-me-along" enter- tainers, often available at budget-attractive values. Although often chased f rom the living room by its glamorous counterpart, color TV, the faithful black and white receiver, due to the availability of a broad range of screen sizes, has found a "new home" in the kitchen, bed- room, family room or workshop. Bright and cheerful colors of the cab- inets available on some models make these sets versatile for use in various decors. Small screen sizes, such as nine-inch diagonal sol- id state sets, are relatively lightweight and are find- ing increased favor for use at picnics, beach par- ties, sports contests or othei- outdoor uses, when a proper signal is avail- able. One producer of monochrome television re- ceivers, Quasar Electron- ics Corporation, offers a nine-inch diagonal model which operates on AC house current or with an optional extra cost battery. This 100 per cent solid state set, available in wal- nut grain finish on high impact plastic cabinet, weighs an estimated 16 pounds, making it partic- ularly worthy of consider- ation where mobility is important to the viewer. Another nine-inch solid state model by this maker is offered with a protective black leatherette case with handle to enhance the ability of the set to with- stand the little bumps and bangs a portable should weather. Operating on AC current or with optional extra cost battery, this receiver was designed with the camper and other out- door people in mind. Small screen personal portables are a popular choice in monochrome television. Quasar market researchers estimate that more than 50 per cent of all 1974 black and white TV unit sales, at the dis- tributor to rétailer level, will be in the 12-inch and smaller screen size cate- gory. This maker has intro- duced in its 1975 product line a 12-inch diagonal monochrome portable that is available in choice of four bright "House and, Garden" color combina- tions: Parrot Green and Oyster White; Bittersweet Orange and Oyster White; Pongee Beige and Oyster White; or Sun Yellow and Oyster White. Each of these four gaily decorated receivers is designed with a side-mount handle for carrying convenience. The antenna is mounted "up- front," to permit extension of the mast on book shelves and in other close quarters where some an- tennas cannot be raised to full height. Two 19-inch .diagonal portable units and a 16- inch diagonhl portable set use a 1975 design 100 per cent solid state chassis introduced by Quasar in its latest black and white television line. The chassis employs two micro-mini integrated circuits and has a unitized chassis base for easy service access. This 1975 solid state chassis contributes to energy con- servation, with rated pow- er consumption of 85 watts compared with 160 watts TWO-WAY OPERATION by optional extra cost battery or AC current makes this nine-inch diagonal solid state port- able black and white TV set adaptable for outdoor-indoor use. Black leatherette carrying case adds to sturdiness of receiver, by Quasar Electronics Corporation. used in its predecessor tube chassis. One of the 19-inch di- agonal portables em"ploy- ing this chassis is styled to offer a furniture look appearance. It features a Boca Pecan grained finish on the high impact plastic cabinet and has simulated wood trim and lattice work over the speaker area. Sound now comes in all shapes and sizes Once upon a time, if ypu wanted to listen to the radio, you faced a cathe- dral-shaped monstrosity on a table in the living room. An afternoon with the phonograph meant a console stacked with 78 rpm discs. Fortunately, those days are gone forever. Today, we can take mu- sic with us wherever we go - to the beach with the aid of a radio that looks like a mod bracelet or a cassette tape recorder small enough to fit in a jacket pocket, on trips in the car thanks to the myr- iad of tape players with or without FM stereo radios built-in, walking around town with FM stereo built into a pair of headphones, and of course in the com- fort of our own homes with a stereo compact, a con- sole or modular stereo sys- tem or hi-fi components. And while big sounds usually are associated with big boxes and expensive audio components, you'll discover that some of to- day's most unassuming tape players, radios and stereo compacts can pro- duce some pretty big sound. On the other hand, some of the finely-styled deco- rator-designed consoles intended to occupy a prominent spot in a state- ly living room can produce the quiet, delicate sound of a Mozart Nocturne as well as delivering the full impact of your favorite electronic rock group. The incredible freedom of choice available to to- day's music lover, to select not only from dozens of radio stations but also to choose playback equip- ment to match his needs and budget, would have been incomprehensible only a generation ago. The transistor, which made today's portability, reliability and compact- ness possible, was little more than a laboratory curiosity then. Today, it forms the basic building block for every audio product - from the shirt-pocket radio through the compacts and modu- lar systems, in tape decks and car tape players, to fine stereo consoles. SIGHT & SOUND LTD. MIDTOWN MALL DOWNTOWN OSHAWA October Sa le Ends Oct.31 * Marantz * Toshiba * Panasonic * Kenwood * Technics * Electrophonic * Sony * EPl Speakers * Lloyd's * Dual * AR Speakers * Superscope * Noresco * Rectilinear Speakers * RCA * Thorens Turntables * Philips * Electrohome AND MANY MORE Fair Prices - Courteous Service Telephone 576-1929 PAGE FIVE A 20th birthday party... in color! Color television is mark- ing its 20th birthday. In reviewing the past 20 years of color television receiver development, Wil- liam E. Boss of RCA Con- sumer Electronies said the estimated 60 million color receivers sold in the United States since RCA initiated production of color tele- vision receivers on March 26, 1954, had a retail value of $35 billion. "To many of us involved in the industry since that time, the past 20 years have moved unbelievably fast from zero saturation to today's market where two out of three American homes contain a color tele- vision receiver," he said. Mr. Boss said RCA anti- cipates the structure of the RCA new color TV product line with half as many models as in 1973 swill be welcomed by the public and retailers who have become critical of lengthy product lines and various levels of product performance now present in color television re- ceivers. He stressed the pioneer- ing requirements that have been part of the color television industry since 1954. In that intro- ductory year, color TV sales reached 5,000 units nationally, valued at less than $5 million. Sales in 1973 set a new record of 9.3 million receivers with Approx. 4,000 sq. fte OF SHOWROOM This is a Genuine Sale I eg', -0 i?à Kl