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plement of Thé Canadian Statesman, Oatober 23rd, 1974 SIGHT & SOUND GIANT-SCREEN COLOR SETS roll off production line. Modern, mass-production tech- niques have helped keep televis.ion set costs down, while rigorous quality control assures uniform performance. Consumer satisfaction a major goal of sight-sound industries Consumerism is a two- way street. The manufac- turer, distributor. retailer and consumer must travel it together. There are over 500 mil- lion televisions, radios, phonographs, tape instru- ments and calculators in use today. And about 100 million are purchased an- nually. These products are the public's main source of news information and en- tertainment. And all add immeasurably to the American standard of liv- ing. They go beyond the confines of the home. Con- sumer electronic products have now found their way to beaches, boats, automo- biles, campers and air- planes. The industry is con- stantly creating dramatic new products and making innovations in present ones. Yet surprisingly, as quality and performance increases, prices decrease. Warranties are longer through the use of better technology such as solid- state, modular circuitry. TVs and stereo phono- graphs are more portable, which in turn makes for less expensive over-the- counter service repairs. Recent polls and studies show that consumers are more satisfied with per- formance and service of consumer electronic prod- ucts than ever before. And the need for product serv- ice is steadily declining. Product reliability, con- sumer information, and product servicing all have top priority with the in- dustry's manufacturing distributors and retailers. Picture perfect The new technical de velopments in the 1975 television models can be summed up in just one phrase: The picture's the thing. Most of the new color tuning systems are designed and developed fo bring the best possible col- or picture every time the set is turned on. WILSON'S 40th ANNIVERSARY SALE Is Now On ... With Tremendous Savings on TV's & Stereo's Service challenges are being met by technician-training programs Resources of consumer electronic manufacturers are being mobilized to sat- isfy the need for more highly trained service technicians in order to keep America's 500 million radios, televisions, phono- graphs and tape instru- ments working properly. To upgrade the skills of these technicians, manu- facturers have extensive service training courses which are conducted in dealers' stores, at regional locations, or at factories. The Industry, through its trade association, Elec- tronic Industries Associa- tion Consumer Electronics Group, sponsors a nation- wide service technician de- ,velopment program. Its career guidance pro- gram utilizes a 16 mm col- or film, depicting the ad- vantages of a career in electronic servicing, shown at high schools through- out the US. To date, more than 5 million students have seen this film. The technician develop- ment program also in- cludes textbooks, cassettes, films and slides for use in basic and advanced train- ing for consumer electron- ic technicians, printed in several languages to keep technicians Up to date. The program also has annual "Summer Semin- ars" geographically spaced throughout the U.S. at which over 500 high school. vocational and industrial arts teachers upgrade their teaching skills. Public vocational schools also are kept equipped with the latest TV sets and test equipment by the industry. A comprehensive elec- tronic technician training program is set up for mi- nority and disadvantaged youths-now in five major cities. The consumer electron- ics industry needs approx- imately 30,000 technicians. With the rapid strides in product technology, there are opportunities unlimit- ed for service technicians. For additional informa- tion about this rewarding consumer electronics field write: Technician Careers, Electronic Industries As- sociation Consumer Elec- tronics Group, 2001 Eye Street, N.W., Washington, D.C. 20006. Small screen TV sets big- BLUE DENIM-COVERED 12-inch diagonal black-and- white TV set from Zenith is perfect for private viewing in practically 'any room in the home. Set also comes with an earphone for private hsteming. EASY TUNIlG - This 17- and certain 19-inch diagonal table models are among Zen- ith color TV sets that have an Electronic Tuning system with VHF/UHF slide chan- nel selector. Set above also has swivel hase. PART OF A LONG RADIO TRADITION, Zenith's Trans- Oceanic features Il power- ful bands-AM, FM, a wea- ther band, a longwave band and seven shortwave bands. It is iowered to tune ia the uld, i 't