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12 We Remember When, Supplement of The Canadian Statesman, Wednesday, June 21, 1978 YACK VIVE TISE fINAniAN sTATEsMdAx, SowmANv[LLE, ONTARSIO q'WlitSMAT, APUIL 14. 194 Roy W. Nichols Celebrates 25 Years Service The Motoring Public of This i strict N Titis.week marks anothetr Important iiiles-tone it the operatien of th1e business interest, cf RoyW. ihol at Couirtice. A blesiiisý wikh vas but , Ry 7ihils aud bas operated in a fliurislhig mnanner (lingthii sr2 years in tise thris ing silag rc Courtice,- 3 iile- w est of Bowmianiville,. Tisousandiirs of personsi from ait par,ýts of tiise prosince and beyonld who nieyer heard cf Courtice eaedabout it whise tisey journeyed to Uoy Nicsos'plce to boy new and used cars. They travelled from far and near hecause seord spread that buyers receivedc a square deýal at the Courtice dealer's bauds. The eer were disappointed. Mr. Nichols' success Is a strikiing confirmiation of the old saysug tisat "if a miajin akes a better mnouse trap titan anycue else, tbe world Nseul beat a path te bis door," a saysng that applies to mlotor cars and to ail othter cern- modities as well as te tise "mnouse trap." Tise followiug article appeared lu the Oshawa Reformer in April, 1922ý: "Roy Nichols bas niearly rom- pleted bis garageat Courtice Corners. and experts-te open for public service ti tise very near fuiture."ý Since tisat date mauy expansions bave taken place ir Mtr, Nichols' business, Iu tbe beginning it seas a very amnali operation Indeed, but today it is knowssn across tise p)rovice. Mr. Nicisols estimiates tisat 95 per cent of bisuins is tise essential serviciug cf commercial and othier cars necessary for transportation. Witis gas and rubbeIýr ra- tioned durring tbe war, aud Lneans cf trans.poritationi J ~- restricted it was imfpra ti'e- tliat cars aud trucks still ou tbe road cairryiug sear workers and isauliug sear supp)jlies sisould be kept rirnning as continuouisly audei, iutya possible. Mr. Nicisols made tisis bis No. 1 artisity sud rendered a very uiseful service te tise prosecution cf thse war lu tisis regard. Leaving tbe farmi cperated by, bis father VrederIck Nielbols at tise age cf 18 Roy Nichols woeut te worh withi General Motors cf Oshsawa. Twýo years Later hie weut te Toronto te takie a mies-tsssical course aud tisen w-orked for A. D). Corrie, the big Toronto garage for a year sud one-isalf. Tisus thorougbly equipped N-itIi tlseoretical and practical experience hie bougbit a lot sud erected thse first smnall building ou tbe iigbay at Couirtis e. Hlis direami fiad corne truc tile" l tise sinig of 19ý22, because as ble says, "t always isad tbe ides of goiuig inte my own business biere." Describing tisose earlyv days, bie remiarked tliat tlssy depended for about 80 pier cent of titeir trade on peeple's bard-luck on tise reads. "I carried on repair woirk' lie contintued, "and sotd tise odd car for otiser dec lers at a smallcomsin Iu 1928 bescie a franchise for 'Willys Overland, a deaiersbip ç'iib gave 1dmii tse biaudling cf Wiipet sud Wîillys Kiaiglit cars at tisat fimie. He sold tisas cars frem 1928 te -1933 wvhen tise firmn closed desen iu Caniada. Depressicif days did net botter bimi uuduly, lie stated, because be kept isý overhised expense dosen o t inii- miumi Behind tisis simple explanaticu of bow tie weatbered tise depressIon tisat teckI wýidesp)read tol cf se m lany firmai lies a stcry cf souind mng etshirewduess and business tat is mioi4 Laslly imiagined thita described. The ffi.., cho--a 111,1cc.....-vie dpatsssst f RaY W. NIchola' fne lookinig structuire cf ceunent boceksasd red brick etc i .. t Nviii be imiy aim toe sc tbat the townshsip bat garage atC ,,rce , wce ese-i assftscIlcand insk serice is frontsltise iigisway for 60O lest andlisas a depth cf 50 feet. better roads. rnsde-e toai ss -laScas na wo vhich . fi lice f OM..T-,s - ,vitesrice sucits stand in front sud a cssiti ,dtss iepcsevtdl argenubrad produs s distrsh.sied. MCi 'esis, il. and g.licar, f,.ai arcS eqtsîlsd rp i scîs (trsples a space nesuiing 60P' x 3' lec ted l'Ir iois ait tise, edof t],e poli as Ceencuiler monsg the varl«sauatemotier sppies. nintise rea l'rt of thse biinig. fer lus towusiisp. Ifee bas delnsusstrated in ibis capacity \s business grew, Mtr. Nichols gradualiy lncreased is staff to, 27 persons, usestly salesinen sud sesars 1)es.îite ,,ar c ' tssltiocus lie stilli naiîtairied a staiff ,f ]10 peopel. \swties taff lis iteiisg augssented isn lreparaticîn- fer iti tsw rîerlod isot far distanst. Ti*trougýisothtie years onuecf tise big secrets cf Roy MNi-- ýisls, c'is is policy cf tsriig user a laîrgo nuissier cf cars st a asi1 l isargin. Satisfied ëiitomerIS, sens tisese lasis3 wIsse iseire is a siortage cf iused cars constissteui te sesek iis <st ansdlise cassîally reîsaroed re- cetstly tisat a few :' ars ago lie siipped a stationi wagots te .'srica issar Detris for use cf iisionaries. A To tkecairs cf is gron g businss, ' -Mr. Nictols erced a buildinsg adjoiiug tise oid oe in 1920. Tiis Public Spirited Citizen lias lsg issilt a fiourisiing business tlirougis bis-\ n sîtterlîrise ansd stegrity, Mtr. Nicitois Suslimesste 1ýid a lelpittg hit.sus thetivrs. Whlesseser a public aL sii on belsaif f c iarity or assy ethir crtlsy cueIl lassscisesi. ltoy icistls is on toi) cf tit se t gi1ig p Aa ssssîrt t . kofl i ise crs cf as is fried stase s Ilots c spprtwoi. cf1ailekisds" as iis frid stated, 'Isot cf Iersossa kttsw titis fart ful wei.". ".And ccv, we are istc tise îssstwar iserisîs," said Mr. Nicitels. "sud w itis a quarter ofcfseentttr y cf experisisce l operation balind us, w-e ilook ftsrw ussulto tise isees ar w itis coissisete confidensce, and hlicie isat w e w iii cbelsse te cntinuesste supply amuuel needesi ser% ire tu tise ipeople cf Ibis district witit botis new suddissesicrs atsd withile moderni atd up-to-date repair deta rtniettt." Is th iseier futureNvs isope to e illse te bave cisc sitare cf îsew G.Mu.t. autottmobiles sud truceks, sud it viUt becssur amsbition andisiii tusevets issprove oit tise srr tisat wes gave inthie prs-war days. lu Dscetsier 19044tise commttsity read tise fcllcw lug assssostcettent: Tt ibte ccsseuted te shlow stsy nainse te go befcre tise elertors osî 1\osday for tite office cf Coltn- cillor. W\ is meet cf tise rsond çwork uow passiug frosu tise hsorse aud buggy age to ustors ansd iachiuery equiputent, The original garage ai Canctice 25 yeacs -gM tisat bsis executive ability w-as luideed everytbiug tisai bis frieîsds exîssrted . . . tbe townstip nosv bas up-to-tise- musîtte sssecsatsicai road equipmessit.1 Iu rsfsrritsg te bis 25th A\nuiversary, 'tr. Nictols pald mucis tributs te tise ipeoeof cwfous omnsunity. "Tis is a fisse ccntsuuity," lis said, "suade up cof people who knosv low te live assd te eîsjoy hlf s. Titsy bave the cein- usunity spirit at teart sud kilew bow te practice neigli- borlinss. "I uns auxicus on this occasion," te. sald, 1'to extejsd mny 'istere titanka te ail isy friessds and patrons for tise, splendid volume cf businsess viticis bas com e my way dssrissg tise past 25 years, sud 1 siucerely isope tlsat along with titis vcolumesof bussinesss tise sentiment w-iss analysefi w iii iseants îat evsry restonser has tad a square deal. Titrosgisout tise years 1 Ihase enjo'ted tise ioyaity cf a goofi staff aissi te i I atssiidesd grateful. ansd 1 sincerely hscîe tisat se viii aul be spared toesnjoy ssaty cmore ysars cf gocd relatioseiintsbusisess togetissr? -Mir. Niche),is i a Ps t presidsist cf tise Onstario, tisA- baut ardncrbstrd Cdussty Ijisisicis f tise Federa- tien cf Autoissebil Deier Associlatiois of Cantada. Dealer meusiters cf titis natiots vidle rgýaisii7ation toid meeting% at intersals t sto s proitins arîiigfront conditions affertissg tise autoitOIil rae.Tisrcugh tiseir stsîdy cf existitg astnd 55 rgtiaictsrelative te tise industry diealers its tise fsdes atiots rei,, ales 10f ollows-a polirs becefirial stot cttiy thiete bust to tise generai public a5s veii. 1 .Mir. Nichoci 'Itas besi atise i thter organizaticus aIso. Lisving appîrcxisssatelY tsidaybtwets Osisawa sud Boss tsasssile lieis r tîsitis v-euri, heets a isseuber cf tise Lions tlusisuitshie latter tuss i asd cf isle Kissaiis Club in Oshsaw a. lie is aisu astisve in varices frateruai societies. 's -'s' featuring for ;2 1947 the G.M.C. LINE Genuine Generai Mtors *Parti, and Accaoriea Tom -2