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BHS Students Prepare Their Ads Books of drawing and lettering give advertising persons some of their ideas for creating new ads. Here, Carol Slute (left) Dawn Morris and Tammy Preston browse through a book while preparing their ad layouts at Bowmanville High School. In the background is fellow-student Ruth Gordon. Section Two The Canadian Statesman, Bowmanville, February 14, 1979 5 Marketing Courses Give Students A Taste of the Business World Marketing courses being offered at the Bowmanville High School and the Courtice Secondary School are probably the kind of sub ets most parents wis they could have studied in their high school days. In this edition of the Canadian Statesman, students from both schools have worked with local merchants to create the' advertise- ments seen on several of these pages. But the Ad Craft program is just one part of the marketing courses' field of study. At Bowmanville High School, for example, students have produced mock-ups of radio and TV commercials. Other topics in the field include retailing, sales- manship, advertising and marketing re- search. It has sometimes been said that students at many levels of learning do not get enough experience in the job and business worlds. Marketing classes with their theory plus practical applications should help reverse this trend. In this year's Ad Craft pro ram, about 35 students at Courtice Secondary School and Bowmanville High School worked on actual advertisements to be placed in The States- man. Nineteen merchants took part in the program which is conducted in conjunction with the James Publishing Company, publishers of the Canadian Statesman and the Newcastle Independent. The classroom work- shop began about two weeks ago when Brian Purdy, advertising manager for the Statesman and the Independent, visited the students to explain how Ad Craft works. Mr. Purdy talked about newspaper advertising and gave the students opportunities to ask questions. Next, students were either individually or in teams of two and three, assigned to a merchant whose advertiseient they would prepare. Students met with merchants and businessmen partici- pating in the program and from discussions with them, advertise- ments were prepared. Final ad layouts went back to the client for approval before being completed and printed in this edition. Teachers involved in this program at both Bowmanville High School and Courtice Secondary School said that Ad Craft has been useful. 'I think it's a great pro gram. It gives the students an opportunity to go out and talk to the businessmen," said John Barrie, marketing instructor at Courtice Secondary School. Grade; 11 and 12 students in his classes took part in the Ad Craft edition this year. Fourteen students from Courtice prepared the ads, Mr. Barrie said. He explained that at Courtice Secondary School, the grade il students study introductory marketing, retailing and salesman- ship courses. The senior marketing class deals with advertising in its first term and then moves on to marketing research in the second term. Alistair Thompson, marketing instructor at Bowmanville High School, said that the roject was useful ecause it got students away from the books and blackboard routine. "We're looking for practical applications of our marketing course," Mr. Thompson explain- ed. "Marketing at the high school level does need this type of project." Of course Ad Craft is not the only chance students at Courtice and Bowmanville have to apply their skills. Mr. T ompson explained that the marketing students at BHS are responsible for selling about $2,000 in advertis- ing for the high school year book annually. Mock-ups of radio and TV commercials are also prepared by the students. Mr. Thompson prais- ed local merchants for their support in the students' ventures into the marketing field. Marketing at Bow- manville High School has attracted a total of 60 students to courses in grades 11 and 12 this year. Some are able to continue their studies at the community college level. "Marketing is one of the fastest-growing areas of business," Mr. Letters to February 8,1978 Dear Sirs, I am writing to you in regard to the article (Shoot Bush Wolf) page 8, section 2 of the Feb. 7 issue of the Statesman. It might have been 'a good day for the hunters' but it was not for the hunted. Whether or not this article is in fact "news" is not what concerns me. I personally find it very distasteful to publicize such a cruel and needless act of violence in the manner in which you have chosen to do so. There are very few wild animals of any kind left in this area, so perhaps you should be more concerned with their survival rather than their decrease. I'm sure that you have made the young hunters very proud by publishing their picture, but how anyone could receive pleasure from or encourage such an act is really beyond me. I can only wish that in the future you would use more tasteful judgement when considering stories such as this one. Very Sincerely, Disgusted. Dear Editor: The 25th Naval Veterans' Reunion, sponsored by the Royal Canadian Naval Thompson said. He added that tie profes- sion has one of the largest numbers of openings for graduates. Mr. Thompson said that many students who think they are not particularly creative discover new talents when they take market- ing courses. "If a student has ability and enthusiasm, it can come out," he said. the Editor Association will be held in Peterborough, Ontario during the Victoria Day Weekend, May 18 - , 1979. Through your publication, we would like to extend an invitation to all Naval Vets and their families in your area who might be interested in returning to the site of the 1st Naval Reunion held in Peter- borough in 1955. Special recreational activi- ties and Remembrance services are only a small part of our Silver Anniversary celebrations, with the focus being on re-acquainting former servicepersons with one another. Additional information and registration forms may be obtained from writing the address below. So, plan early to tow the line to Peterborough in '79. James A. Hamilton James A. Hamilton, Reunion Chairman, P.O. Box 434, Peterborough, Ontario. K9J 6Z3 P.S.: We would particularly enjoy welcoming home men and women from the Peter- borough locale who served in the Royal Canadian Navy. St. John Ambulance advises snowmobilers not to drive l1ose behind another snow- obile because of potential anger from carbon monoxide mes. BHS students Tom Foster, Gerry Hoffman and Gary Bridger discuss their work with Mr. Thompson. More marketing students hard at work are, left to right; Brad Gossen, Mark Trewin and Barry Hen- ning. Students take a look at advertisements already appearing in the newspaper to get other ideas. From left to right are Alistair Thompson, BHS marketing teacher, Yvonne Hoekstra and Debbie Rowe. Hey Kids Are the cold winter nights gett ingyoudown? Stop at The TOYBOXI ... where great fun can be found! 43 King Street West Bowmanville M IlS