The following text may have been generated by Optical Character Recognition, with varying degrees of accuracy. Reader beware!

Carnival Produces Many Big Winners BOWMANVILLE. ONTARIO. JUNE 27, 1979 SECTION TWO What's a carnival without candy-floss! The duo in the strollers will give Mom double trouble when it's clean Master chefs and champion hot-dog and hamburg cookers, Lions Ed Ewert, left, and Ted Miller. Ail this excitement and the ferris wheel hasn't even started to move Young Chris Neamtu went horme fromn the Lions Car nival last Friday Mayor Garnet Rickard did the honors and drew the winning ticket for the Lions major draw prize. Lucky ticket holder was Jim Bourke, manager of the Flying Dutchman winning a trip to Las Vegas and $500 pocket money. He also won the main prize in the Lions pre-Christmas turkey roll draw, another trip to Las Vegas, but on both occasions decided to take the money. The chances of him winning both were astronomical. Goodyear Details New General Products Marketing Plan Steel-cable-reinforced conveyor belting destined for tar sands project in northern Alberta is wound off vulcanization press at Goodyear's Bowmanville, Ontario, plant. The belt will be used to move oil-bearing sands from the pit to the refinery. Some 20 miles of belting will be in use when the project is completed. Goodyear Canada's General Products Vice President Donald A. Masters outlined a new marketing setup for the General Products Division at a news conference in the Royal York Hotel on Monday. Excerpts from his remarks follow: "Goodyear's General Products Division manufactures a large variety of molded and extruded goods, conveyor belts, hose, power transmission belts, shoe products and special products. Our products range from impellers and liners for pumps . .. through rubber pads to curb noise and vibration on the TTC's subway system ... to plastic film used to wrap a variety of items. We have manufacturing plants in Bowmanville, Collingwood and Owen Sound in Ontario and in Quebec City. Plastic films are produced in our new Toronto plant. Nineteen seventy eight was a record year for the General Products Division. Strong demand for conveyor belts kept the Bowmanville Plant operating at near capacity throughout the year. One major order was a 34,000 foot shipment of steel cable belting for a tar sands project in Northern Alberta. "Customer service has always been a watchword in the General Products Division, and this was p articularly so last year when a 200 oot roll of 48 inch steel cable conveyor belting was produced for Denison Mines at 24 hours notice. The original belt had been damaged at Denison's Mine at Elliot Lake and Goodyear was asked to do a rush job on a replacement. At 2:00 p.m. on a Thursday the plant got the go ahead to start production. At 1:30 p.m. the next day the belt was loaded on a truck bound for Elliot Lake. The belt was installed and back in operation by Monday. This kind of customer service is one of the things that can and will, help Goodyear maintain its number one position in the rubber products business. "The General Products Division has continued to work closely with road contractors to test the effectiveness of rubberized asphalt in road surfacing. The use of fine rubber crumbs mixed with asphalt can extend road life by improving resistance to surface cracking caused by extreme weather conditions. Tests have shown that this could be a most profitable and worthwhile venture. Not to mention the added environmental benefit of providing a practical method of old tire disposal. "As is often the case, an active and profitable year can lead one to ways in which operations can be made even more efficient. The most significant move to date, has been the recent centralization of the General Products Sales and Marketing Force. In fact, this is the prime reason that we are here today ... to tell you what is involved. "General Products' centralization programme is one of the most important -- and far reaching - organizational changes in the Division's history. It involves the move of regional sales managers and marketing and customer ser- vice personnel to a single office complex in our Toronto facilities. There will be a significant impact on virtually all field sales employees, distributors and customers. In fact, it is a basic change in the way we do business. The mechanism is already in place and we are now in the process of explaining the new system to our customers. "The key changes will be greatly improved communications and faster service . . if you can believe faster service than a twenty-four hour delivery of a conveyor belt. Under the new set-up, there will be one customer service representative for each of the three regions. These representatives will be responsible for handling inquiries from those distributors or customers in their areas. In addition, there will be one representative for plastic films and automotive replacement products. The benefits become obvious. For example: Instead of having to call six people at different locations ... as the old system demanded . . . a full-line distributor will only have to contact one individual. In effect, one-stop shopping. "The objective is to give customers and distributors an immediate response to their inquiries. This will be aided by yet another new feature. Five watts lines have been installed. Three for calls in Ontario, Quebec and the Maritimes . .. and two for Western Canada. For the Toronto area, a regular number . . also direct into head office . . . has been placed in operation. Goodyear has put in these lines, and will be picking up the cost of the calls, to encourage speedy, person-to-person contact with our customer service personnel. We were looking for a system whereby our customers and distributors could get accurate product information and have orders placed within minutes of making an inquiry. "The in-house impact will be two- fold. First, marketing personnel will find it much easier to pool their knowledge and experience and to co- ordinate their activities. Secondly, Workmen lay rubber matting on baseball dugouts at Toronto's Exhibition Stadium, home to the American League's Blue Jays. Designed to protect flooring in sport facilities against cleats or skates, the matting, which is available in a range of colors, was made at Goodyear's plant in Bowmanville, Ontario. In background, Toronto's latest addition to the professional sports scene, the Blizzard soccer team, gets in some practice. they will have much easier access to each other and the sunnort grnlnS o f advertising, finance and public relations. "Prior to this change, our marketing people were located at the plants. This meant that programmes tended to be oriented to individual product lines. With centralization, we can develop programmes geared to the total product needs of a market segment or industry and still tailor the activities to individual sales territories. "In these days of doom-and-gloom forecasting, we at Goodyear are taking a different approach. A negative approach can become self- fulfilling. We are taking a positive stance with regard to the future of Goodyear and particularly its General Products Division. There is a wealth of business out there and we intend to be number one in the Rubber Products Industry for many, many years to come." -..,A r -