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1 The Canadian Statesman, Bowmanville, May 20, 1981 Section Two Are You a "Defensive" Photographer? An amateur photographer and dedicated reader of this column was overheard talking with a professional a few weeks back, When the pro asked the amateur what camera he shot, the conversation conversation went something like this. "Oh," the amateur replied, eyes shifting down suddenly, "nothing much. It's just something something inexpensive,. You know." What brand is it?" the pro asked. "Oh, it's, I think, a Pentax." "One of the new auto- exposure models?" The amateur grinned sheepishly. "No. It's an older manual-exposure model. It doesn't even have a built-in meter. It's nothing, really." That kind of attitude is puzzling. Why would anyone who knows enough about photography to shoot a 35 mm SLR - a manual-exposure model without built-in meter, at that - and get pretty good results feel embarassed about admitting what tool he uses? Is it because he's an amateur and not a pro, used to handling the most expensive photographic photographic machines? Is it Because he feels guilty for owning one of the least expensive expensive SLRs on the market? Actually, that fellow - and lots of other amateur shooters around the nation - has fallen prey to 20th Century Advertisers. It's the scourge of the modem photographic world, striking young and old, experienced and not-so- experienced, alike. Its symptoms are subtle, yet unmistakable. unmistakable. A slight shuffling of feet, a lowering of the eyes, a look of pained guilt in the face. What causes 20th Century . Advertiseitis? Advertising, mostly. Or, more appropriately, appropriately, advertising copy writers. They're the people who spend hour after hour preparing those slick ads that appear in the photo magazines and on TV - ads that tell us "Here's the camera of the future," implying that anything else is an outmoded fossil owned and operated by outmoded fossi- lettes. Now, there's nothing wrong with progress. No one can argue that the new, sleek, automated cameras are easier to shoot - and to coax into delivering consistently quality results - than any other cameras ever designed. The problem comes in when the fellow who can't afford that new camera - or who simply refuses to relegate a perfectly good technological tool to the waste basket - feels pressured into buying a new camera for the simple sake of being able to say "Oh, I shoot a sleex new Exactoflex Auto," or whatever. whatever. Interestingly enough, some of the greatest photos of all time - those examples of photographic art that have survived the test of time and that will continue to amaze and mystify everyone who views them - were taken long before the auto-exposure SLR was a dream in a designer's fantasy, Stieglitz, White, Adams - countless dozens upon dozens of photographers were out making quality images with very basic, un- soDhisticated tools long before "newer is better" became the catch phrase of this nation. In fact, many of the world's finest photographers continue to this day, despite the advent of the technologically "superior" camera, to use the simplest tools available, How do you, the amateur shutterbug, know when to throw away or sell that old, outmoded camera you've been working with and buy a newer, more expensive model? That's basically a question only you can answer. And you can effectively resist 20th Century Advertiseitis if you remember to look for the camera with the features you think you want and will use over the coming years, Probably that means buying a camera that's very simple in construction if you r re interested interested only in occasional snapshots snapshots ... or one that's part of a wide system of photographic accessories if you hope some day to broaden your photographic photographic horizons while sharpening your photo skills, Just remember that cameras don't take good shots. Photographers Photographers do. 1 RiSStSWr L ttiKtsSf/:.:. V ; V,'\ ' !• : y r ~ , : 1 Vf iLyi u Save up to 50% With Double Saver Coupons Double Saver Coupons This week's FEATURE PRICE 1.27 Wss $1.65 Allotted Verlellei Lancia Pasta 1 kg beg 89 I This coupon Is wotth .36 oil our ! ipeciel price of one 1 kg beg ol I Auorted Verlellei j Lancia Pasta j 1 kg beg WITH COUPON DOUBLE SAVER COUPON .89 j WITH THIS COUPON!! (One coupon per Item . 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