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8 The Canadian Statesman, Bowmanville, March 9, 1983 Section Two mmm Propane Torch Propane tank and steel burner with a dozen uses in the home or shop. 1145-308-12 H! - Propane Refill m 300 g size attaches easily to* burner 0%f\ * head. ÊT^Ê Vg 1145-807-12 Beauti-Treat Potting Soil Home Hardware's own brand, special mixture, all purpose potting soil. pH 18 litre 5053-568-1 Co-operation Is Key to Success Adcraft Program By Brenda Larson Co-operation is the key to the Adcraft program's continued continued success. Brian Purdy, the advertising advertising manager of The Canadian Statesman, says that the cooperation cooperation of everyone involved involved in the program, the students, students, the merchants, the instructors instructors and the newspaper, has developed to an incredible degree, since the program first began seven years ago. "As with many programs in a town of this size, the success hinges on the co-operation of the merchants involved. The merchants here have always been extremely generous and co-operative," says Brian. The idea for Adcraft came from an advertising seminar which Brian attended several years ago. The concept originated originated in the United States and Brian felt a similar program program was feasible for this area. Students in marketing classes at Courtice Secondary School and Bowmanville High School create advertisements for local merchants. The student student is expected to meet with the merchant, come up with copy and design ideas and produce an ad which meets the approval of the merchants and falls within the guidelines of the newspaper. "We don't help the students too much. If they are having a 0* Everyone has her job! Mary Ann Hawryszko eft), Deb Kozak ana Brenda Jessup of Courtice (left) problem, we discuss it and offer them some guidance. But they are expected to do the work themselves," says Brian. "There's a tremendous amount of enthusiasm generated generated by these students." Brian says the program gives the student an idea of the advertising business, including including the deadlines which must be met. The student also learns how a newspaper is put together through this program. program. Perhaps, most im portant of all, they learn about service and satisfaction. "The merchants are paying regular line rates for the ads in the special Adcraft section. They're putting their complete complete trust in the capabilities of the students," says Brian. There are 21 merchants involved involved in the program this year. Brian says the number fluctuates between 20 and 25, but "it's basically the same merchants each year. The majority of the merchants divided up the work for their advertisement for Schorney Optical. opportunity for the students to put into practice everything they have learned in their marketing course at school." Brian says the program will continue annually due to the co-operation of the local merchants. merchants. have been with us since day one." The instructors at the two schools, David Line at Bowmanville Bowmanville and John Barrie at Courtice, were very eager to take part in the program, says Brian. "They felt it was an Conserve Energy Replace Your Furnace Filter Micro Duster Furnace Filter Replace furnace filters three times per season. Clogged filters can in- 'crease your heating bill by as much as 25%. Each Jody Boyde (left) and Jill Munro, senior students advertisement for Leisure Lady, (absent from at Courtice, find the perfect outfit for their photo: Jennifer Walton). Shornevs Opticians Eve Appointments Arranseo C hr \st i pm eFe L i c e We Have JT X Men's Frames ÏBrÉE ^ La dies Everyone \ r-> r CYwldwen Menrad C OULPON Versailles 15 TOU. rt-CAlVtP JN THE COAU. DOVOnÇXM VILLENS FtSHion Centre 30 KiNsSfiVtésr Brian C. Larson 623- L lH77 M anas er/Optician "Kendall" Dual Action Motor Oil 10W-30 dual action motor oil to safe-guard your engine. 429 ■I 8645-157-24 Home Hardware McGREGOR HARDWARE 95 KING ST. W. - BOWMANVILLE - 623-2542 Portable Kerosene Heater All Keymar heaters are 99% efficient, have automatic automatic shut-offs should the heater be tipped, and have battery-powered j electrical starting. j Complete with filling siphon. 7,700 BTU, 2.7 L fuel capacity, will burn J for 12.5 hours. 4 5530-339-1 Bic Disposable Lighter "Thousands of Lights" 5410-254-48 and Security Tri-Lite 15 watt setting for energy saving and security. Also features 135 watt and 150 watt setting for regular household 74 049 I ÊÊ "TT 4H1 3656-001-12