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Œfje Canabtan Statesman 623-3303 Durham County's Greet FemMv Journal Established 133 years ago in 1854. Alto tricorpdrMng The BowmerwWe News The Nswc satis Independent The Orono News Second dees me* legislation number 1561 Produced every Wedneedey by THE JAMES PUBLISHING COMPANY LIMITED 62-66 King SL W., BowmanvMe, Ontario L1C 3K9 JOHN M. JAMES Editor--Publisher GEO. P. MORRIS Business Mgr. RICHARD A. JAMES Assistant Publisher BRIAN 'PURDY Advertising Mgr. PETER PARROTT Associate Editor DONALD BISHOP Plant Mgr. All layouts and composition of advertisements produced by the employees of The Canadian Statesman, The Newcastle Independent and The James Publishing Company Limited are protected by copyright and must not be reproduced without permission of the publishers. $17.00 a year--6 months $9.00 foreign--$55.00 a year strictly in advance Although every precaution will be taken to avoid error, The Canadian Statesman accepts advertising in its columns on the understanding that it will not be liable lor any error in the advertisement published hereunder unless a proof of such advertisement is requested in writing by the advertiser and returned to The Canadian Statesman business office duly signed by the advertiser and with such error or corrections plainly noted in writing thereon, and in that case if any error so noted is not corrected by The Canadian Statesman its liability shall not exceed such a portion of the entire cost of such advertisement as the space occupied by the noled error bears to the whole space occupied by such advertisement. The Power of Advertising Those who question the effectiveness effectiveness of advertising should consider the dilemma faced by major tobacco corporations these days. Their right to advertise tobacco products is threatened by anti-smoking anti-smoking legislation. And the tobacco companies companies are crying foul just as loudly as they can. What is more, they've decided to fight the proposed ban on cigarette ads with (you guessed it) paid advertising. advertising. In fact, a price tag of $800,000 has been mentioned as the total cost of the campaign against the antismoking antismoking legislation. Full page ads in a number of media have been designed to draw the public's public's attention to the tobacco industry's industry's side of the story. Frankly, we have very little sympathy sympathy for product that the industry produces. We can sympathize with individual individual farmers and workers in the business who (through no fault of their own) are facing financial hardship because the fickle public has belatedly discovered the health risks associated with smoking. The tobacco advertisers do, however, however, raise certain valid complaints over the advertising ban. For one thing, they state that cigarette advertising does not encourage encourage children or young people to start smoking. The tobacco industry says peer pressure, parental role models, and socio-economic status are more likely to determine whether a child will smoke. We note, however, that the advertising advertising fails to define the age of a child or a "young person". It may be true that advertising will not cause a seven-year-old to smoke. But will it influence a 16-year-old or a 21-year- old? The exact age groups are not specified. Advertisers are also noting that cigarettes are a legal product, therefore therefore it should be legal to promote their sale. To deny cigarettes the right to appear in advertising is an infringement on the Canadian charter charter of rights and freedoms, advertisers advertisers say. They hasten to point out that if tobacco tobacco advertising is banned, the list of prohibited advertising could be expanded expanded to include such products as alcohol. (Presumably chocolate bars and cream pies could eventually be forbidden because they, too, may constitute constitute a hazard to health). Cigarette manufacturers will concede concede that certain limitations should be placed on tobacco ads, but note that a voluntary industry code has been in place for 20 years. By now, the nimble-minded reader may wonder why tobacco companies even bother to advertise if ads don't cause people to take up smoking. The answer is that the tobacco industry industry advertises merely to encourage encourage current smokers to try one brand over another. At least that's the official official industry explanation for employing employing an estimated 2,500 people in media and advertising-related industries industries solely for the purpose of promoting promoting particular brands. Given the clout of the tobacco industry, industry, (not to mention their extensive extensive advertising campaign against the proposed government legislation) we suspect that the' proposed ban on cigarette ads may be scrapped or rewritten. rewritten. And, if the ban should become become law, the matter will probably face a legal challenge that would go all the way to the Supreme Court. But to return to our comments at the beginning of this item, you have to admit that the outcry is strong evidence evidence of the , fact that advertising works. Ever since the proposed legislation banning tobacco was introduced, there has been a well-organized outcry outcry because the industry recognizes advertising as an important tool. Not once have we heard a tobacco advertiser say: "Ads really don't make any difference because nobody notices them anyhow." Nor do they remark: "Word of mouth is the best form of advertising and we can ignore everything else." Not at all. Tobacco manufacturers are among the most successful business operations operations in the world. And the use of advertising advertising helped them to get that way. There's a lesson in there that could be learned by all merchandisers. Service Clubs The times, they are a-changing. Many of us thought of the 1960s and 70s as times of change. But, perhaps we were wrong. Those may have been the decades when change was most noticed. Today, the concept of change is built into our everyday life. About the only thing that doesn't change is the process of change itself. And the service clubs of North America are not exempt from these forces. Lions International has decided (by a vote of 77 per cent at a recent conference) to delete any reference to the word "male" in their constitution. constitution. This is widely considered as the opening of the door to female membership. membership. A similar vote by Kiwanis Clubs allows membership by both sexes. Moreover, the International Optimist Optimist Club came within a few per centage points of overturning its males-only membership restriction. But even though women now have, in theory, the right to join previously all-male service clubs, it remains to be seen whether the new ruling will result in increased membership by women. As we understand it, membership in most clubs is a matter of invitation and those who have been proposed as members must be accepted by the entire group. There's a natural tendency tendency for clubs to attract individuals who share certain common goals and character. On that basis alone, it's doubtful that previously all-male service service clubs will attract a female membership. membership. The question raised by the existence existence of all-male (or all-female) organizations organizations is an interesting one. That's because two commonly held beliefs come into conflict whenever a club restricts membership due to gender. On the one hand, most of us believe that people have the right to freedom ofj association. If an organization is comfortable with a males-only membership, membership, should it be compelled to Face Changes add a female component to the group? Let's also keep in mind that we are talking about private organizations organizations who pay their own way in the world -- not public groups such as town councils or municipal committees. committees. Balanced against the right of freedom freedom to associate we must also consider consider the matter of discrimination. In accepting a males-only membership is a club being discriminatory? And what is the difference between an organization organization which will not allow female members and one which will not allow those who happen to be members of a particular race or religion? religion? . All of these are interesting hypothetical questions. But, in the end, we imagine that the decisions concerning female membership in service clubs will have to be based on common sense judgement. In other words, it's doubtful that there will be any drastic changes from the status quo in the immediate future. And that's probably not a bad thing. There are certain interpretations of anti-discrimination rules which would lead to totally ludicrous situations. situations. Let us cite some hypothetical examples: examples: Would a protestant church be forced to hire a minister of a different faith simply because he or she is the best-qualified for the job and cannot, be rejected on the basis of religion? Will the day arrive when the membership membership of a major league football, hockey or baseball team is evenly di- i vided into males and females because because nobody is allowed to hire on the basis of sex? If Canadian content rules in the CFL arc a problem now, what would this kind of restriction do? The above examples indicate the rather ridiculous possibilities which could occur if a rigid and legalistic interpretation is placed on well-intended well-intended efforts to ensure that people arc not discriminated against because because of gender, religion, physical •->f ' ' -■ y '•eXv- All Aboard for Whitewater Rafting on the Ottawa River w 4 : Outlook By Carolyn Hepburn I'm glad I didn't let the tragic rafting accident in British Columbia stop me from spending an afternoon rafting on the Ottawa River. What started out as a trip to visit my friend, Paula, in Forester Falls, quickly turned into an Invitation to give whitewater rafting a first hand try. Not wanting to do it solo, I dragged another friend, Carol, with me and we headed up to the Countyof Renfrew. Now, I will admit that I was a little nervous about hopping into an oversized rubber dinghy and zooming off for an afternoon boat ride down the rapids. Still, I got as far as the starting point and was unable to turn back. It's a good thing, too. I would have missed the best day of my life. Hugh Mackenzie, General Manager for Wilderness Tours, one of the best rafting rafting companies in the business, business, was responsible for getting us on a trip with such short notice. I suppose it pays to have connections after all. As we chatted with Hugh the night before the trip, it was pretty obvious that the accident in B.C. was tragic, but that it really wasn't going to stop anyone from rafting. According to Hugh, before before this summer rafting season is over, 32,000 people will have travelled the white water of the Ottawa Ottawa river, under the tutelage tutelage of the very capable and personable Wilderness Tour guides. On the Saturday Saturday that we were rafting there were over 900 people on the water. Obviously, there are many people who will continue continue to raft, even in the light of accidents. And so it should be. When a company is as good as Wilderness Tours is, they can count on people coming back again and again, regardless of whitewater rafting accidents accidents of any kind. The truth is that people just (Want to do their own thing,\ without regard for the negativijfejuch as acci-. dents. If we.lekevery accident accident rule our lives, we'd never drive, work, or play sports. Not once, while outon the wild waters did I think I was in danger, not a single time. Sure, I had butterflies in my stomach for most of the journey, but they were from excitement, rather than fright. Once I had traversed the first set of rapids, I settled settled back to enjoy the chal lenge of the remainder of the trip. Hugh also told an amusing amusing story about a group of senior citizens who signed up to go rafting, thinking that it was a leisurely ride down the river. When they realized that there was going to be work involved, both the trip organizers and the participants weren't sure of the outcome. Well, the trip was a huge success and Hugh counts it among his most memorable. Likewise, my Saturday on the water will be a time I will never forget. I have it permanently recorded in my memories, my sore muscles muscles and my photo album. Bowmanville Resident Graduates from GMI With Engineering Degree FLINT, Mich. -- Dan McMullen, of Bowmanville, Ontario, was among a total . of more than 500 graduates of GMI Engineering and . Management Institute hon- 1 ored during commencement commencement ceremonies June 19. McMullen, son of Mr. and Mrs. Roy and June McMullen McMullen of Bowmanville, Ontario, Ontario, earned a bachelor of science degree in mechanical mechanical engineering. GMI Engineering and Management Institute, with a student enrollment of nearly 3,000, is the nation's only accredited college of engineering and management management operating on a five- year cooperative plan of. education. Founded in 1919, GMI was a part of General General Motors Corporation until 1982, when it became an independant institution and ceased to be known as General Motors Institute. The college offers bachelor of science degrees in mechanical, industrial, electrical, and manufacturing manufacturing systems engineering, and management systems. A masters degree is offered in manufacturing management. management. Students alternate 12-week periods of classroom classroom and laboratory academic studies with work experience at about 270 sponsoring businesses and organizations in the United States and Canada. As a cooperative education education student, McMullen was sponsored by GM of Canada -- Oshawa. handicaps, or race. Which brings us back to the question question of whether women will some day be welcomed into the Lions' den or some other inner sanctum of all-male service clubs. It appears to us that the decision taken by the Lions' International membership is the correct one. Women may become members now. But it should be left to the individual clubs to decide how that integration should take place and when. Looking at the local Lions Club as an example, anyone who sees Lioness Club members and Lions Club members members toiling as caterers to yet another banquet at the Lions Centre might imagine imagine that equality has already been achieved. In fact, it truly has, because both sexes contribute extensively to their community projects. The main difference between the two groups is that the men in the Lions Club and the women of the Lioness club generally generally meet formally on different dates. Certainly the underlying principle of service clubs -- the principle of making the community a better place and helping those groups and indi viduals who require help -- is not the sort of philosophy which is held exclusively exclusively by males, females, or any other identifiable group. There are some clubs which may prefer the traditional arrangements in which men meet in one group and spouses commonly meet in an auxiliary auxiliary club. On the other hand, some service clubs may exist in a community where female membership is instantly instantly acceptable and these groups may opt to form separate male and female clubs or to become a mixed membership organization. Fifty or a hundred years ago, discrimination discrimination on the basis of physical infirmity, religion, or gender was widely practised. Today, there's evidence of some progress away from that. The day is coming when gender barriers barriers will also be broken completely. But slow and steady progress is what will be needed. Efforts to forcibly bring aboulthcse changes will lead to the sort of backlash backlash which will only make the changes more difficult to achieve. Statesman Reporter Tries The Challenge of Rafting On the Ottawa River There's nothing quite like challenging the whitewater rapids of the Ottawa river on a Saturday afternoon. The day of our adventure - dawned overcast and the grey clouds threatened rain. Still, nothing was going to dim our spirits for our much-talked-about voyage voyage down the rapids. As the bus pulled out and headed to the "put in" point, Carol and I were strangely quiet. We had heard many horror stories about rafting, not the least of which was the recent tragic accident in British Columbia. Warnings from family members to be care- ' ful were hidden somewhere in the back of our minds. Upon arriving at the rafts, suited up with helmets, life, jackets andt paddles, we ; carefully selected our seats on the right hand side of the raft. (Thanks to a tip from • my friend, Paula, who told us that the photographers were ready to take pictures at the first rapids). The moment had arrived and it was too late to turn back; frightened or not, I was on my way to one of the most exciting seven hours of my life. Rick Waugh, our Wilderness Wilderness Tours guide, proved to be the difference between enjoying the day or living in constant terror of danger to life and limb. As he pre- > pared us for the first rapids, phrases like "battle posi-. tion", "Hard forward" and "Get Down" drifted into the conversation. We rehearsed rehearsed all of the above and Rick deemed us ready to tackle the McCoy rapids. As I look back, it's amazing amazing that as the 350 lb. 20 foot raft thundered through the white churning water, no one was evicted from the boat. With shouts of "hard forward", we paddled like there was no getting back to shore and navigated the rapids quite successfully, and with a great amount of elation. When the raft came out of the rapids to the calmer waters, the 14 smiling smiling faces proved that the run had, indeed, been a thrilling experience. Being a first-time rafter, and with only hearsay evidence evidence as to the joys of the moment of running the rapids, it was a high moment moment when I realized that indeed we had made it, and I was still in the boat. With a quick look over my shoulder shoulder to check that Carol was still along for the trip,.I eagerly eagerly looked ahead to the next challenge. That turned out to be "The Butcher's Knife", according according to Rick, the most dangerous rapids on the trip. As he entertained us with knowledge of the waters waters ahead, the pit in my stomach began to move upward. upward. Maybe it had been beginner's beginner's luck. Maybe I was now destined to go for an unexpected swim. As the raft entered the rapids, Rick's voice travelled travelled over the sound of running running water to tell us to "Get down". And get down I did. Clinging to the tow rope on the side of the boat, I truly hung on for dear life. The front of the boat lifted six feet, though it seemed like 60, straight into the air, as we hit the wall of water. The moment we landed it was time to paddle, to help us get through the rapids. Once again, a successful run. All members of the crew were intact. The rest of the day was spent eating lunch, lying in the sun, body surfing, meeting meeting new people, running more rapids, trying to surf the raft (that involved attempts attempts to stay in Black's Hole and allow the boat to fill with water), and pinching pinching myself to see if I was really really going through with this lunacy. Nothing can comparé to the knowledge that I successfully successfully completed a tremendous tremendous challenge of taking taking on the Ottawa whitewater whitewater rapids and winning. Not in the sense of any award, but the satisfaction that I tried something different and learned that I would do it again, any day, any time. Whitewater rafting can do that to you. It makes you look past any limitations, and want to take on future challenges. I learned something else while heading down the river: the County of Re : nfrew is truly one of Ontario's Ontario's most beautiful areas to visit. Whether it be rafting, rafting, kayaking, sun-bathing, playing mini-golf or simply going for a nature walk, the entire area is full of many sights, sounds and situations, situations, just waiting to be explored. Whether rafting is your interest or not, for further information on area activities, activities, contact: Renfrew County Travel Association, 169 William St., Pembroke, Ontario, K8A 1N7. Queen's Park Report By Sam Cureatz M.P.P. July 13,1987 KenDryden, Author of the Youth Commissioner's Report Ken Dryden, a lawyer and former Montreal Candiens goaltender, has completed his two-year term as Ontario's Youth Commissioner. He sharply criticizes Ontario's educational system for its exceedingly high dropout dropout rate. Forty per cent of Ontario students entering grade 9 do not graduate from grade 12 and 76 per cent do not graduate from grade 13. He feels that there is no need for 150,000 young people to be unemployed, Unemployment destroys one's self esteem, work is central in our society, it is perilously close to identity itself. Commenting recently on Larry Grossman's cable TV show, Dryden says that the age of leaving school should be changed to HI. Students arc currently allowed to leave the education system at age 16. Dryden thinks this is too young an age to make so big a decision. For those students over 16 who want to drop out, he says programs stressing job training, counselling and apprenticeship must be improved. Skills that should he stressed are an ability to communicate, an understanding understanding of numbers, an ability to analyse and solve problems, and a knowledge of how to learn. With this we should examine what has happened and what should happen to the educational system in Ontario, Currently, the province's contribution to education funding is at a 16-year low. The province's share of education education funding has slipped under the Liberals - to 46.6 per cent in their first year in office to 44.9 per cent in 1986. In 1904, the Progressive Conservatives Conservatives provided 48.6 per cent of education funding. As well, education's share of total spending will decline in 1987-88 to 12.3 per cent from 13,2 per cent. And transfer payments from the province to the school boards will decline next year by $61 million. Funding should be increased and the system reformed so that children will have a better opportunity to prosper in the future. Specifically, Specifically, there should be: -strengthened primary education -expansion and improvement of science teaching -computers in every classroom classroom -lower student-teacher ratios -'state-of-the-art' guidance and counselling •expansion of co-operative semester structures in secondary schools. I was pleased to attend the Port Perry High School Reunion and extend congratulations congratulations to the organizers and to Jim Burnett for putting it all together. Might I say how much I enjoyed attending the Prince Albert Strawberry Tea at the Jones Farm in Prince Albert. •• ' i i' .1 ,1. i 1