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Courtice Students Get First Hand Experience in Advertising Y elverton The Canadian Statesman, Bowmanville, May 18, 1988 M.J. Hobbs Has Top Problem Solvers Courtice Secondary School students from the grade 12 marketing class pose with teacher John Barrie. The students worked on advertisements for local companies in the Town of Newcastle. They/dis cussed their plans with their 'employers' and with Statesman advertising manager Brian Purdy. The end results of the students' efforts can be seen on the accompanying pages. Advertising Tips for C.S.S. Students Advertising doesn't sell anything. It only informs informs potential shoppers about what is available. !•' Once a buyer is attracted attracted to a store it is the job of the salespeople to do the selling. 1: For the past several weeks the marketing class at Courtice Secondary Secondary School has been working on attracting those people. The students have been taking part in the annual Ad Craft campaign. campaign. The project involves involves teams of students working with several businesses to produce an ad to run in an edition of The Canadian Statesman. Statesman. The work of Bow- manville High School's marketing students ran several weeks ago. This week, it's the Courtice students' turn. For the students it is a great way to get some practical experience. Before Before the marketing class began working on their advertisements they received received some hints from Brian Purdy, Advertising Advertising Manager for The Canadian Canadian Statesman. "The ad is a reason for someone in town to go into a store and spend money," he explained. He cautioned the students students against over complicating complicating their ads. "Any time you put an ad together that makes people work, they won't read it," said Mr. Purdy. The advertising manager manager explained that there must be a catch to the ad. It could be the artwork, or the lettering, or even the word "savings". However, However, an advertisement placed in 1 a newspaper upside down wouldn't be a catch, according to Mr.; Purdy. It would only make the reader work harder to look at the ad and chances are they would skip right over it. The students were en couraged to be original and even "off .the wall" by Mr. Purdy. "I want the ideas to come out of your head," he said. Use of imagination is . a major part of the Ad Craft project. As a word of final help to the students, Mr. Purdy Purdy encouraged them to use the Golden Rule. By Tricia Eymnn CTM SALIENT, adj/ Most noticeable; noticeable; that was the word, the (grammarian TM Irene Konzelmann gave to the members and guests Tuesday Tuesday evening at the weekly meeting of the Bowmanville Toastmasters. As the Grammarian, Grammarian, TM Konzelmann's responsibility is to provide the cliib with fresh ideas in the usage of words. The Grammarian will watch' for over-used words, such as "good" during the evaluation sessions, providing substitute substitute words that could have been used. It is important that grammatical errors are caught, i.e. misused or mispronounced mispronounced words, more than one idea ina sentence, etc. The job of the Grammarian Grammarian is one of the most difficult difficult duties of the evening. , TM Joe Christ], the Chairman Chairman for the evening, covered covered the business at hand with great expertise and a sense of humor. Table Topics Topics was given by TM Tricia Eyman, bringing "new opportunities" opportunities" to the members. The trophy was voted to TM Konzelmann for her new op- po W( IS : W : ' 1988 Ad-Craft Sponsors and Participants For Courtice Secondary School BOBETTE UNISEX Pam McQuigge, Kim Wicks, Lisa Vickers VANSTONE MILL Scott Couroux, Bruce Coulter ROY NICHOLS MOTORS Scott Rekker, Lenny Gibson, Steven Ridge YE OLDE HEALTH SHOPPE ; Emily Garafalo, Lori Gordon, Kelly Wright VAN BELLE FLORAL SHOPPES Anna Natoli Blain Wease McGREGOR HARDWARE Paul Neto, Sheila McLean COUNTY NISSAN Chris Oxenham, Paul Drysdale DYKSTRA'S DELICATESSEN Gord Clement, Wayne Blackwell DURHAM BUILDING Gwen Hooper, Lori Glazier, Andy Ramcharitor CANADIAN TIRE Emily Garafalo, Silvia lantomasi, Yvon Melonson "Treat the readers of the newspaper the way you'd like to be treated," he stated. g :s arr of Bethany who on May 2nd was the recipient recipient of the Hon. Gerry Phil- lips Certificate of Merit for Volunteer Service awarded by the Minister of Citizenship Citizenship at a ceremony at the Holiday Inn in Peterborough. Peterborough. She also received a gold service pin. At a family gathering held at, the home of Lorraine and Carl Smith of Bethany, she was the recipient recipient of a letter of congratulations congratulations and a spoon from the Twsp. of Manvers in recognition recognition of her joining The Octogenarian Club. Violet is certainly a worthy recipient of ah honors received.. Employees of Lindsay Branch of U.C. 0. gathered this week following the work day to bid au revoir to four of their members who have left or are in the process of, leaving Lindsay for greener, pastures plus a pre-marital gift for a young lady to be' married later in the week. Those honoured and ,presented ,presented with suitable going away presents were Dale "Skinny" Burke moving to Fenelon Falls Co-op; Bill Gray who has accepted the post of Manager of Uxbridge Co-op; Douglas Watson who. has accepted a position with Durham Farmers Co-op at Orono; and Debbie Farr who has resigned. Miss Angela McArthur was the bride- elect honoured by her fellow employees. All the foregoing arc wished the best of luck in their new positions and will be missed by our Lindsay Co-op members. Toastmasters Avoid Using Dull Words ortunities in the Fashion orld. After a 10 minute break, TM Marilyn Dow chaired the Prepared Speech Program, Program, toasting the value of "Time" and its influence on all of us. TM Dow introduced introduced her two speakers, TM Helen Bryden 'Everything Old Is New Again" and TM Ralph Tukker, "Goodyear". Significantly, one of the speakers went over the time limit and was disqualified. Time is a factor in all speaking speaking efforts! 1 Evaluation of the first speaker was TM Mar g Kropf, second speaker TM Walter Peirsma. Trophy for Best Speaker was awarded to TM Bryden, Best Evaluator Evaluator to TM Kropf. TM Nelly VanVeldhuizen was the General General Evaluator, pointing out the "well-done" areas of the meeting to the "could-use- additional-help" areas. Positive Positive feed-back is a valued critique critique in Toastmasters. Bowmanville Toastmasters Toastmasters meet every Tuesday evening 7:30 sharp at the Lions Lions Centre on Beech Ave. Guests are always welcome. Teams of students from M.J. Hobbs Senior Public School captured highest honors in the intermediate 1 division of a recent problem-solving competition sponsored by the Northumberland and Newcastle Board of Education. There were 21 teams from all across the public school board's jurisdiction in the intermediate section of the annual Think Bowl. M. J. Hobbs had the first and second place teams. Last Monday, May 9, the Think Bowl contestants were honored in a school assembly and trophies were presented presented to the winners and runners-up by Ward One Trustees David Gray and Shirley Robson. Included in the above photo are the members of the winning team. From left: Terry Dunlop (coach),,Greg Hynes, Tim Dafoe, Brad Milburn, Len Veenstra, and Trustee Trustee David Gray. CRAFT PROGRAM The ideas, layouts and art work of the following advertisements advertisements were created by the students of Courtice Secondary School. The names of the individual students who created these advertisements also appear. We hope you enjoy their approach to practical advertising problems. A sincere "Thank You" is expressed to the participating participating merchants and businesses who gave of their time and money to allow the students the opportunity to apply the knowledge gleaned in their Marketing Classes in this, the 12th Annual Ad Craft Program. •TqurtT rTÂL Courtice Secondary School Instructor: Mr. John Barrie