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Page 8 The Canadian Statesman, Bowmanvillc, Wednesday, June 16,1999 Section Two Don't Forget Daddy Fathers Day Cards Reflect Changing Definition of Men's Rojes The traditional Father's Day cards might tease dad about his balding head, depict such "manly" images as boats and golf clubs, or portray him as a lovable Homer Simpsonesque buffoon. These cards still exist, but they've .been joined by a selection selection that's "more contemporary, fresh and even sentimental", says Brad Fraser of Carlton Cards. The changes in design and verse reflect the changing role and expectations of fathers. "Dads are more relaxed and open these days, and our cards reflect that," says Fraser, Director, North American Brands for Canada's largest greeting card company. "Our research shows that fathers are more involved than ever with their children, and have grown comfortable with receiving and expressing more 'emotional' 1 sentiments." While there is still a strong market for 'classic' Father's Day themes - particularly among men who are more conservative conservative in their tastes - Carlton Cards has found that there is a growing demand for . .cards that break from typical masculine "formulas" to reveal more about the man .who' is "receiving them. " "Today's more casual lifestyles have closed the gender gender gap considerably," explains Fraser. "Today, for every man who likes tailored suits, there is one who prefers khakis and Hawaiian shirts. Even grooming grooming habits - like getting a professional professional manicure - are becoming becoming more socially acceptable for men. This more relaxed attitude has definitely had an impact on our Father's Day cards." In what some sociologists call the "new fatherhood", today's dads see parenting as an equal responsibility, and are spending quality and quantity time with their children. They're shouldering more of the household chores too, not just mowing the lawn and taking taking the garbage, but cooking, cleaning and car pooling. Sociologist Germain Dulac, a research associate with the Centre for Applied Family Studies at McGill University in Montreal, says fathers are more involved with their kids in two ways. "They are more present physically, spending more time with the children. And while they're with their children, they're more expressive," says Dulac. The "new fatherhood" isn't completely new. Before the Industrial Revolution, when most fathers worked in or near the home, they assumed a dominant dominant role in raising their kids. In fact, parenting books and guides were aimed mainly at men. That changed when fathers started working outside the homes, leaving the domestic chores and most of the child- rearing to the mothers. And so it remained for many years. An early version of Dr. Spock's "Baby and Child Care" even warned mothers about "trying to force the participation of fathers who get gooseflcsh at the very idea of helping to take are of a baby". Dr. Spock corrected this view in a later edition, writing: "The father should be sharing with the mother the day-to-day care of their child from birth onward. This is the natural way for the father to start the relationship, relationship, just as it is for the mother." "The new generation of fathers continues to be more open and involved with their family," says Fraser of Carlton Cards. "That's why we have a card, for instance, that runs through the most important things about being a dad, from encouraging dreams to kissing boo-boos. Another card says, T don't say it nearly often enough Dad, but I love you...and I will always be glad and proud you're my dad.' Many of our humorous cards, which make up 35% of the Father's Day line, have an underlying sentiment sentiment of love and gratitude." A Fond Farewell A gymnasium full of former students and colleagues were on hand at Lord Elgin School in Bowmanville Wednesday to bid a fond farewell to teacher Sharon Staples. Staples has been at the school for her entire 33-year teaching career, and will retire at the end of this school year. In her more than three decades of teaching, Staples has taught Grades 2 through 5. HI .*&. w i ACCOUNTANCY HOBB BAKKER BERGIN HILL Chartered Accountants Peter A. Hobb, C.A. Wilmar J. Bakker, C.A. Ian F. Bergln, C.A Thomas F.G. Hill, C.A. 222 King St. E., Suite 103, Bowmanville 623-9461 STEPHEN J. SUTHERLAND Chartered Accountant 13 John Street West Oshawa, Ontario L1H1W8 721-8600 LAING, McHARDY & ROHR CHARTERED ■ ACCOUNTANTS Michael D, Lalng, c.a. Stephen J. McHardy, b.a., c.a. Jeffrey L. ROhr, B.Acc., C.A. 40 King St. West, Oshawa, Ont. 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