Advertising is no new, untried thing. Speaking of it away back in the early eighties, the late P. T. Barnum of circus fame said: “If you have $19 to use, put 810 of it into advertising. I can out-talk any man but a printer. The man who talks every week to a thousand men while I am talking to a few is the man that I am afraid of, and I want to be his friend. Trade with the men who advertise, andyougetbargainaandtheworthofyourmoney. Patronize the paper as your paper and as you would And right here is a lesson to be learned. A recent investigation has’disclosed the fact that the average weekly newspaper reached a much larger percentage of people doing business in the town of publication than any of the metropolitan dailies, and that a merchant advertising therein reached a much larger percentage of people with whom he hopes to do business than the larger stores that use the city dailies. It will be hard to convince some merchants of this, but the fact has been proven conclusively. On the face of it, it seems foolish for a mer- chant to expect to do business without advertising in these days when the public is looking for things that are new and up-to-date more than at any other time in their history. A merchant cannot expect to stock his shelves with upâ€"toâ€"the-minute goods, and resell them without letting the public know that he has them. The way to let them know nowadays is by newspaper publiciy. There is nothing else that can take it's place as cheaply or effectively. The power of advertising is a thing which can- not be accurately estimated for the simple reason that it is very seldom that a customer walks into a store and asks for an article, at the same time saying that he saw the advertising in such and such a paper. He gets what he wants, asks no questions, but the chances are that he has seen that particular article advertised, and after he had made his pur- chase. says nothing. If it were not for advertising, the automobile would not occupy the place it does today; neither would the mail order houses of our l-ig cities. They have something to sell, and they do not hesitate to spend money to let the public know about it. If they did not in some manner let them know, they, like a good many country mer- chants, would have goods on their shelves for a long time before they were disposed of. The residents of Upper Town living on the through road from Guelph to Owen Sound are cer- tainly entitled to consideration from both Council and Provincial Government, and the keeping down of the dust on both County and Provincial connecting links will be a beneï¬t to the whole community. Let us by all means get our streets oiled at once, and when we are at it. oil all of them east to west, north to south, from one boundary of the corporation to the other. It will surely cost something, but Dur- ham's tax rate it not where it is from money spent for the improvement of the town. A small increase in the tax rate spent for oil will be saved over and over again by having clean houses and clean lawns. The modern motor car and increased travel has made street oiling a necessity, not a luxury, and the people living on the town limit ends of our connecting links on the main travelled highways are entitled to dust protection just as much as the rest of us. The majority of the streets have been put in shape for the oil, with the exception of the main portion, and the Council has been hoping for a generous rainfall that will enable them to grade and put this section in shape. So far. this has been lacking, and with the tourist trade opened up, the main street with its dust is about as smoky as at the time of the Michigan bush ï¬res of which the old-timers often speak. The rain of yesterday has helped the situation somewhat. but a couple of warm days will see con- ditions as bad as ever. It is to be hoped that the oiling will not be long delayed, and right here we would like to put in a word on the subject with which possibly all our readers will not agree. To our mind, the whole con- necting link on the Provincial Highway from the Stone and Sand Company corner north to The Re- view office should receive the oil. Up town rateâ€" payers are entitled to this service, and while the cost would be considerably in excess of that of previous years. we think the Council would be doing a wise thing in giving this matter serious consid- eration. We would also think it good business for the Town Councl to get in touch with the Provincial Highway authorities to see what could be done, or what they would do, towards oiling their share of the Highway connecting link from the southern town limits to the northern boundary. The highway is a provincial affair, and with the building of these main roads, and the fostering of a large tourist trade, the dust nuisance, instead of getting better, is bound to become worse. Were Durham Council to oil from the Stone plant to The Review ofï¬ce, we think it would not be a very hard matter to have the Provincial Highway Department oil the portion under their control, or have the Durham Council do it and reimburse them for the service. If the Council, however, does not oil their share of the connecting link, it would be a harder matter to ap- proach the Highway Department on the subject. Durham, for the past week, has not been en- joying them. We think that any resident will agree with us in this statement. The main trouble seems to have been that the weather man outguessed the Council his year, and the dry weather for the past two weeks has dried up the roads so fast that before we knew it, the dust was upon us with a vengeance. PAGE 4. THE DURHAM CHRONICLE Published every Thursday morningb at the ofï¬ce, tiarafraxa Stzeet, Durham, Ontario, y Frank IrWin, Editor and Proprietor. The Chronicle is mailed to any address in Canada at the rate of $2.00 per year. $1.00 for six months. 50 cents for three months. To any address in the United States of America. 82.50 per Kear, 81.25 for six months. 65 cents for three mont s. Foreign subscription rates on application. Member Canadian Weekly Newspapers Association Whosmsr is afraid of submitting any caution, civil, or religious, to the test of Ins discussion, is more in love with his own opinion that with truth. THE POWER OF ADVERTISING DUSTLESS STREETS Thursday, lay N, am. Daylight saving is a live topic in \Hamilton just now. With father going to church on' fast time, and the kids hiking off to school on slow time, poor mother hasn’t time to save very much of anything. 0 O i ‘l' Park; and not London. Ontario. The Globe might also have added that Premier Ferguson is also pro- bably not to be :3an into announcing the elec- Dr. Pidgeon of Toronto, speaking in New York, said that “Christ has no use for the ‘nice’ or per- fectly correct man.†There’s still hope, apparently, for a few of us. The president of the Canadian Manufacturers’ Association is reported to be “conï¬dent of the fu- ture.†Well, that’s something after all this pessim- ism. An American scientist has discovered why the earth’s axis shifts. Now we would suggest be dis- cover the reason for our shifting bank account. A motorist is said to have done 172 miles an hour on a sand track in Wales last week. Anyway it sounds like a Wale of a story. Austin B. Middleton, a former resident of Dun- dalk, is warden of the Montana state penitentiary at Helena. Some people seem just bound to break into prison somehow. We think the Mayor’s stand is well taken. It does not matter very much how big an effort the Council and Board of Works may make to keep our streets presentable, they will always look dirty and neglected if the public does not co-operate with them in the matter of keeping wrapping paper, envelopes, chewing gum and chocolate bar wrappers and the like from littering the main thoroughfares. An otherwise clean street can be made look disreputable with only half a dozen newspaper wrappers flying around in the wind, and it would take only a mini- mum of effort on the part of the citizens to do away with this nuisance. This same matter was taken up by THE CHRON- ICLE in our issue of July 2, 1925, when we suggested that the Council purchase a number of wire litter baskets and place them at certain points along the front street. Waste paper could be placed in these receptacles and emptied at intervals or, if so de- sired, the paper could be burned in the containers and thus got rid of. We have no doubt that if the Council did this, the public would soon fall in line. and almost before we knew it, our streets would present an altogether different appearance. Billy Sunday, the noted Evangelist, and Ma Sunday both approve the circus. Possibly because of its “sawdust trail.†A man may be as old as he feels, but a woman is generally older than she thinks she looks. Mayor Murdock is anxious that the public of the town should take more interest in the looks ,of the place, especially the streets, and in a walk up town with him one day last week, he pointed to the habit which the public have developed of late in throwing their newspaper wrappers and envel- opes on the street and sidewalks. A little news- paper publicity, he thought, might induce the pub- lie to discontinue the practice. Dr. Jamieson had aboslutely "nothing to do in the matter. It was D. J. Taylor. the member from North Grey and a member of the Redistribution Committee, who ï¬rst suggested it. On being asked about how it suited him, Dr. Jamieson said he didn’t care what they did about it. He was satisfied to leave it as it was, or they could make the change if they saw ï¬t. Dr. Jamieson was not even a mem- ber of the committee, and his interest in the matter may be seen when it is known that it remained for THE CHRONICLE to tell him that the bill had been passed. The thing that amuses us is the cocksure state- ment of The Chesley Enterprise that the change is the manipulation of Dr. Jamieson. The editorial page of The Enterprise is the strong point of that paper, but if the general opinions as expressed from week to week are no more reliable than the refer- ence to Dr. Jamieson regarding the recent distribu- tion, they are hardly worth the time it takes to write them. These things must naturally happen in a re- distribution, especially when one riding in a county, like Centre Grey, is wiped out entirely. Euphrasia must go somewhere, and why not in South as well as North Grey? The placing of Euphrasia in South Grey and Sullivan in North Grey in the recent distribution does not meet with the approval of a lot of people. The Chesley Enterprise sees a political trick on the part of Dr. Jamieson to get rid of Sullivan, with its U. F. O. majority, and annex Euphrasia with its Conservative majority. The Meaford Mirror, too, seems quite peeved because it was not consulted in the matter. Some of the residents of Euphrasia, too, are not satisï¬ed. Advertising is the pulling card of business, but the merchant must do his share, too. He must stand four-square, must not advertise something he can- not deliver, and when he says an article is worth 35, it must be worth that much. If it is not, the public will soon ï¬nd him out, his trade will vanish, and, like as not, the merchant will join the throng who say that it does not pay to advertise. Adver- tising does pay, if it is honest adVertising. The merchant who cannot advertise honestly had better leave it alone, for dishonest advertising, boomerang- like, comes back to its originator with the wrecking power of a Big Bertha. any other enterprise, because it helps you. The local papers are religiously read and are the very best avenues for imparting to customers or producers simple, but extremely important information.†CLEAN UP THE STREETS NOTES AND COMMENTS THAT REDISTRIBUTION' THE DURHAM CHRONICLE Ho was marrivd to Miss Catl‘wrino McCallum and to them were born tun vhildrcn, swan sons and three daughters. Ho liwd on the 8th con- ('vssinn of Boutinck for a numbvr 0f yvars. but. for the past ’10 years, has Pnsidud in Elmwoml. Mr. McGillivray was born in 1834 on the Isle of Mull, Argyllshire, Scotland, from whence have come so many grand men and women, who have scattered abroad to enrich the world. He was of a generation of whom it may he said of those of old, “there were giants in those days.†The deceased came to this country with his parents and other members of the family, in 1850, set- tling in Bentinck Township a year later. They were of a hardy, God- l‘earing rare, bringing with them from the old land to the new coun- try which was to oti‘er them such grand Opportunities for advance- ment. a sturdy spirit of independ- enre. love, of home and race. good citizenship and neiglihorliness. hut almw- all a deep zeal for the things ()1. (incl. The funeral of the late Donald McGillivray of Elmwood, who died April it at'the age of 93 years, and whose remains were placed in the vault in Chesley cemetery, was held on Wednesday of last week to the cemetery at Rocky Saugeen, all that was mortal of this old resident be- ing placed beside his wnfe, who predeceased him over 30 years ago. A dau hter, Mary, who was his faithfu attendant in his last illness, is the only survivor of the family. The late Mr. McGillivray was a man much esteemed in his neighborhood, a kindly, Christian gentleman, and his funeral Wednesday was attended by many of his old friends and ref- atives, who gathered to pay a last tribute of respect to his memory. The funeral service was in charge of his pastor, the Rev. Mr. Steel. Donald chmivray Died at His Home in Elmwood on ,the 11th of April. â€"runoral ï¬eld to Roe Sun «I: Qomeugy Weglnogglaxof 38: act Prom Vial: in Ghe'eley Cemetery. DIED LAST MONTH Mr. and Mrs. Lanvn Rumhln nf Bnllvvilln. and Miss Isahvl Lawson uf 'I‘m‘onto, spent. over the \chk-vnd with their parents. Mr. and Mrs. Mrs. J. J". Tolfm‘d of Regina. who has hem \isiting in 0mm Smmd fm a iimo. is spending a 1'0“ davs in tmsn. thn B'llPSt of Miss \K. Pmk, and Oth f1 ionds Miss Floronvo Kross 0f Stratfnrd spout nwr tho \wok-eml at, bar parental homo. hvrv. Mrs. Sutlwrland of Stratfm'd vis- ited over tho week-0nd with Mrs. Thomas Banks. Mr. and Mrs. J. \V. Ynssio of St. Marys wsntod rvlatlws and friends hm‘n ovm' tho wank-0nd. . Mr. and ijs. S. D. Craft. and ram- 11y of (imiprwh spent .¢:»\'¢31'_Sunday With frmnds and relatives In town. Mrs. William Johnston of St. Man's. \isitmi mm' Sundax “ith In r thw Mrs. Prior Reid. Sr. Mrs. S. McCracken, who has 3 mnt the winter with her daughter. rs. Bretz, Shelburno, returned home Sunday and will spond the summer at her’ home. here. Mrs. Kcnnedv and son. Marshall. Shelburne, are \isiting her mother, Mrs. J. A. Aldred M13. Harold Wihitmore. bf Hearst. New Ontario, is visiting his mother, yrs. N. Whitmorc, and other rela- was. Mr. and Mrs. J. W. Firth and fam- ily of Toronto spent the week-end with Glenclg relatives. Mrs. Alex: McLaughlin and little son. London, are visiting her par- en_t_s, My. a_n_d Mrs, E. W. Limm._ __A‘ A __ "ï¬Ã©'s'si‘é.7;.'c. Clements and E. a. Schutz of Durham visited friends here last week.â€"Listowel tSandard. SOCIAL AND PERSONAL Mrs. Lansey of Durham is via- iting her parents, Mr. and Mrs. Sherman Belfry of Victoria Harbor. â€"Midland Argus. Mi-f‘ihd “MES. George Cowan of Mount Forest visited friends and rehtives in tqwnflMondgy. Mr. Neil MacDonald of Owen Sound spent last Thursday in town with his brother, Dan, before leavi for his work as head sawyer in Nor ern Ontario where he has been the last three yearg._ "Miss Smith and Miss Cresswell of Durham called on friends in town on Tuesday of last week.â€"Listowei Standard. Mn. and Mrs. Ed. Burnett are spending a week with their daugh- ter at St Marys, Mr. Neil Shortreed is the gunst «.r Mm nd Mrs. J. M. Bur ess for a few days. Mr. Shortr , a son of Mr. and Mrs. Robert Shortreod of Glenels. is in the employ of the Standard Bank, commenced with the Durham branch, and this week w- ceived notice that he had,heen 115.- Eointed manager of the branch at eswick, north of Toronto on Lake Simooe. Mr. F. D. Vickers of Renfrew mm in town the first of the week He. iting his mother, Mrs. J. W. ViCKt'N his sister, Mrs. R. Smith. and 0’â€!!! friends and relatives. Miss E. Twamlev of tho Royal Bank ma, way in Toronto over Hm week-«gm, yjslting frjengis. Thu-nay. In: 8. ms. â€an“? HURD WAS HERE “the A111“ lE' Winnie-I “I â€yam; M a: ‘0 did not \\ 1' "IO church In .. W“ (If â€I4 â€rid. III In [ad wiuIc-w «I ;. {me 001\‘ as :I M oomph“ «I " when UH‘ MI! in the land. The Sahu? ' Tpoeihun 1- Icved III Ii». I: oontrihuh. -n~ humrs "I I ‘ 5:5.“ v:- : .._...=:uâ€"~:d . .1: 12..‘3 . L3, 3.6.3 .:.;: 359â€"9 as; :2. 9.05 Tho Sam: reside"! Ht 12. \VIH‘I! mall “ax world \xm' “3,(IIIHIM United 52: work. TN. This had ? known :|~ . the raw“; ous Rum: Boards u‘ COUHH'X '14: “10 S: in [‘(‘lic'f eitimi I'c'. church «' son Hwy ! of milk 1‘ in \W'“ \ W Iml. H and 1mm TXH‘IVV India was sank-nun: relChmI n w»: “NH organiv/«l thvy hum ï¬cers av: luvs. hm ghouls .1 Suudax ~ the mm H iS'd‘l' 1H ' madv m Guido-s. “In um: will Ilo'l cadvts 1 (016 (‘hildh’o' in â€IN Th0 - hvlmm: ynum: a for mu b0 plat“: Iir ram scouts : forts in formin- out Hf o Cnmmzn libOl‘fll r that. v «H iem'v. Mn 20 furHu Hon. 'I‘h through ' the Amm the Eula!" of 19 xv: try wan .~ she pun! 3‘ room. Sh fllll‘Sv {HM nurses my. [Mn-I'm dI‘PBSMI mandam (mm “1' n1. Immo- i'. 800!“ much u but IH~ fu'm-ulol mlml Olmvl‘ of last huard 1 “fr plul gmom' , pgyc-rs l vmcml per mm It Im- 0mm Hm would I. mannvr . structmi ratepayv Immmi in chart: no, Hsv stipulatv-d perimmdm certain 0" DOIHUW H' ~ method «3 workvd m; sun. that t intml HM 0i? illh'l‘ anflnnMw- Vflll. 0" â€IN IN is a mum fPW yvm's up '8". that I‘V'f' MOP? N'ulln'.l»' charge 01' a mo»: "Ill! if ul'mu I County cm â€3' haw run on prrsnnal m- IIiI Ibility m ROAD ERR"- uly' UH' \\ church a (Contiuuml h Thursday. May Mr. Haw!“ \\ speakvr _t« Army Started 1n 1505 an: ll 3L" 1921