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'I-‘ 33" nedadvertising for the Canadian National. For the last three or four years only a very few of the smaller I town papers have been considered. The result is not i During the put ten days the Toronto “Ex.” has . been on. and while the attendance is some two hund- ¢ ’ Mtbouundleuthnnontheumednylutyenr,“ :’nqnarter.1‘imeonrenotwhattheywerefornfew Iyunhehnndhuiduthisduringthehettwoor : three you: tbe Minn: department of the Big :IShowhuhllendown. Theyhave evidently tried to ':¢etbyonwhattheyhnddoneintheput,for¢etting ::thtvemetthepreeentiiving intheduys of ad- g We have heard the wails of the country fall fair : executives at the non-attendance in recent years, but a. we think the solution of the whole thing lay in the ' failure of the committees in charge to properly ad- I. vertise them and the fact that from year to year the z'prize lists were too stereotyped and in far too many I instances issued altogether too late in the season. : They got stale and uninteresting. :: The show business, be it of the fall fair or road =' show class, demands close attention, quick thinking, :and the ability to judge what the public demands. Lihe any other business, a 1930 proposition cannot be put across with 1900 methods. Some people seem 1to think it can, however, and buck the old wheel of jfortune trying, but we have never yet heard of any :who have succeeded. 'PAGE 4. . There is no gainsaying the statement that if the Toronto exhibition authorities want the patronage of the country people they will have to use the coun- try press to get their message across. Gomg to the “Ex.” is not the outing it once was now that we have the auto, the radio and the rest of it. It takes some- thing out of the ordinary to stir the average public of these days. A few advertisements in the Toronto dailies and a very few of the selected weeklies will not maintain, let alone increase, the attendance. The bigger the business the bigger the allotment for ad- vertising! That is a well-known business slogan. The Toronto Exhibitbn publicity committee, how- ever, have not been working along these lines, but ‘now that the big show seems assured are curtailing the only department that can get them more busi- nusâ€"advertising. unexpected, and while this may not have had all to do with the falling of! of attendance, it had some. THE BREAD PRICE INVESTIGATION It is more than likely there will shortly be an in- vestigation into the price of bread charged through. out Ontario. This is the result of complaint lodged oy a number of councils of Ontario municipalities and a survey of the situation is now being made by ‘he department of labor. It is pointed out that bread 3 selling at the same price now. with wheat around l dollar a bushel, as it was when wheat was a dollar md a half a bushel. WMHnmuperMcopy;bymaflm mammm;mmumm,w. mwmuu.,1toazopx 081mm on Saturday and Wednesday nights from 7 to 10 PM. In the complaints laid before the department here have been no charges laid for the minister to work on, but it is generally felt there must be a big ipread somewhere and it is the intention to find out. he thing that seems to hang part of the trouble on :he bakers is the large number of trucks on the road. jt costs money to run trucks, and it is felt if bread yan be trucked all over the country and sold at the general price obtained in competition with bakers tlready on the ground, then someone is making too pig a profit. There is scarcely a municipality in the province where bread from four or five diflerent beh- irkscmmtbeobhinedandnomatterwherethe ult lies, it is the intention to clear the matter up the interest of the ultimate consumer who, it is it. is paying altogether too much for the finished net. The working man and the xenon] public watch this investigation. There are a lot of people who think this action has men too long delayed and that somewhere, between he wheat fields and the table there exists some sort pf combine to boost the price of bread. Whether this :ombine is fostered in the milling plants, the bak- aries, or in both, is not known, but an investigation a being conducted at present to determine as to what :ort of action should be taken. Whoamer is afraid of submitting any question, civil or religious to the test of free discussion, is we in lava with his own opinion than with flu. Truthâ€"WA TSON. ‘ 3. You cannot get dong without it and auc- THE COST OF WRAPPING net’s Farmer’s Advocate contained the Thursday, September 4, 1930 PUBLICITY IS NEEDED Nahmuwmdedun Amflnmmrsasoahedldn’t Mummmmm.yetlookatthemy “THAT INSIDE PAGE” Last week “That Inside Page” in the Fergus N ews-Record, according to Hugh Templin, who writes it “was conspicuous by its absence.” He con- cludes a brief reference to its temporary eclipse with the remark: “But perhaps nobody missed it.” Nothin’ doin’, Hugh. We all missed it: It is the first part of the News-Record we turn to. In our humble opinion, a newspaper without an editorial column isn’t a newspaper at all, and the August 21 issue of the N ews-Record simply wasn't. It is said a poor will is better than no will at all. A newspaper without an editorial opinion is simply not a news- paper. It at least shows that the editor has some opinions, be they good, bad or indifferent. -' We do not always agree with the N ews-Record editorials, but we certainly like to read them. N0 HARVEST EXCURSION S THIS YEAR The combined harvester is blamed for the calling off of the annual harvester excursions to the West, and is also the cause for some of the unemployment this year. Western farming is simply keeping up to the times with other industries. It requires some headwork and some financing to pilot a business in these days of competition, and with the increased cost of operation the farmers have been forced to de- pend more and more upon machinery. It is just another phase in this era of progess. It is cheaper to run machinery than to hire men, and in a good many instances it is surer. . We are not going to argue whether or not the practise is right, but our object is merely to prove that while the farmer apparently pays for fifty pounds of hinder twine on a package that is marked forty-eight pounds net, he is on the same level as a lot of the rest of us. There is altogether too much of this thing in the farm journals of today, which seek to convey the impression that the farmer is the “goat”. The farm- er, like the rest of us, is subjected to a lot of things which he may not understand, but at that is not discriminated against. There are a lot of things in business which seem unfair, but we doubt, after considerable investiga- tion, if the wholesale houses are not eminently fair in their methods of charging. .. In the period from 1916 to date no prosperous business can afford to depend upon manual labor entirely. Machinery has taken the place of human help and whether we like it or not we shall have to adjust ourselves to circmstances. “CASEY AT THE BAT” The Chronicle editor was in Toronto over the week-end and attended a baseball game. ‘The first part is not unusual as we are often in Toronto, but seldom get the chance to see a .ball game. This week being Labor Day, and a holiday at home, we stayed over and went out to the ball park. And what a game! Toronto won from Rochester 1 to O and after witnessing the contest we are now wondering why Toronto is not nearer the top of the heap than fourth place. Not seeing the Leafs in action very frequent: 1y we have no solution, but were just wondering. After beating the league leaders out 1-0 in the morning eshibition, Toronto went at it again in the afternoon and handed them another 12-7 trimming. Evidently baseball is in the‘same category as horse- racing and getting married; Sometimes you pick a good one and sometimes you don’t. Anyway, it has us guessing. Katharine Lamont, Port Elgin High school girl, who wrote the recent departmental examinations in that town, took first class honors in the twelve sub- jects for junior matriculation. This is a real record. Last week’s Fergus News-Record says that a col- ony of purple martins in that town “left for the south on Wednesday." Brer. Templin must be some observer. We do think, though, to complete the story, he might have let us know the hour at which these feathered visitors took their departure. pings. The part we are interested in is tne last sentence, which, if taken seriously, might lead the farmers to canclude they were being discriminated against. After reading it the farmers might think they had a real grievance, when the Farmer’s Advocate could have explained the matter in a few words. -Wrappings are always charged in a good many more ways than binder twine. When the Farmer's Advocate or the Chronicle buys paper it is purchased at so much a pound, f.o.b. mill. When the shipment is received, the publisher finds he has been charged for the wrapper and the“ twine that bound it at the same rate as was quoted on the newsprint. Just how long a great nation will sit still under this form of tyranny is a guess. But sooner or later an uprising will come that will sweep the racketeer into Jail and his assistant. the crooked politician. will go with him. For the greed of the criminal keeps growing and human nature will only stand for so much. Meanwhile, in Canada, where politi- cal parties keep clear of any dealings with criminals and where honest courts mete out swift Justice. the “racket" has not obtained a real foothold. But it is spreadingsorapidlyinthelandtothe south of us that it may at any time sweep across the border. But Canada knows the cure. Quick justice backed by long prison. terms punctuated with strong doses of the cat make the Dominion unfertile soil forgangeandrackets. Andthatisthe kind of welcome Canada provides for gangsters and racketeers who may at- tempt to practice their nefarious cal- ling in these Canadian partsâ€"Toronto Telegram. compared withrmolmm. A - oral law making daylight um time it should not do so againâ€"The Toronto can institution. It operates in Ameri- can cities. Its operators are gangs of criminals who levy tolls on certain lines of industry for what they can “pro. tection". Starting in a small way the “racket” has developed into a nation- wide evil. At present it has New prices as a result of the penalties 1t The new thrift policy for Ontario, announced by the Premier, G. Howard Ferguson, is one to which producers will no doubt gladly subscribe. The efl'ort to have Ontaio food products given prefer- ence over all others is not a new idea me wume menu or the average restaur- ant. Imported products are featured and home-grown food-stuns are avail- ableasasortofcommontoodforthe n.-â€" A‘A‘A in any sense, but when supported and heralded by an educational campaign it should increase the consumption of the products from the fields, orchards and gardens of the Province and de- crease to some extent the huge impor- tation of exotic foodstuffs that are find- ing their way. in constantly growing volume, into the menu of Ontario con- sumers. It is a good time to practise national as well as domestic thrift. The Gov- ernment's educational policy should reach far beyond the private dwelling into the kitchen of hotels, clubs and restaurants. Public eating places have pursued a careless. costly policy of fea- turing Oranges and raisin pie when dntario grown fruit, in season, is vastly more attractive and appetizing. Apple pie that can be made the most delicious is frequently the least desirable of all the pastry on the bill of fare. Chefs and cooks can apparently make every- thing else better than they can make apple pie; and so it goes up and down the whole menu of the average restaur- NoncomFortheWhCM The “racket” is peculiarly an Ameri- M to My Line- The defeat of Drury 1}! Nm-Smm' E“ It At Home! may be bountifully spread with the most delicious articles of diet thnt or- chard and garden can produce. It is egoodtimetorOnteriopeOpletoec- quire the proper hublt of buying end Half a million dollars has been ap- propriated by the Rockefeller Founda- tion for the establishment and main- tence of an ape turn} gt Orange Park, - __ --__ â€"‘.- _â€"-..- wv vac-ca.» Adult, Fla., where apes will be bred scienti- fically and their progress carefully ob- served by a group of anthropologists under the direction of Prof. Robert M. Yerkes of Yale University. TO FIGHT CAMPOLO On September 15, Jack Shut-key, (above) . United States contender for the heavyweight crown. will fight Vittorio Gunpolo. Argentine Chronicle Advts.--the Panacea for “Slow” Business FILLING BOXES DON’T mu POTATOES mummy IN COLD w W mount 32 degrees l' within two a thine days of harvest. . When pinned In my stay. at mm between sixty 70 m l". for u perm of six lubed In Md! In I. new publication “m at Plums end Their Control" This uleful little pamphlet us the second dsmdmmtrultdiseases «dam-anon. Boteny o! the Domtnlon Experimental Perms. the nicotine neeeerch branch of the Department. The pamphlet deals with the elective methods for the 00an of each at these mules of injury to plum oeeherde. the meterlal being nae-entedtnsucneweyestobeot lmmedlete and reel value. It also deals with my echedulee end specifications for the preparetton of standard spray material end disinfectants for use m plum orchnrds. him?” Dickey: “Ky Dad is an Elk. a Lion. The Variety Store R. L. Saunders, Prop. mom: 4 ovum: One Way To Have Money is to Save It “cw-I4.” “ELM” ”I GIOWEIS LOOK OVER THIS LIST OF SAVINGS: ”5 Weekly. her ptren‘ Hr. J. D. weeks wi‘ Mr. am tars Met over the Donald. Mr. and returt 3111