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Red Front Hardware Another factor which'has re- sulted in success for the Arcade has been the mutual spirit'mani- fest in every department. Each and every clerk is working at all times for the best interests of the store, and this, coupled with the fact that the management are great believers in live newspaper advertiSing. has resulted happilv for all concerned. It is this vpolicv to which the firm attributes its success and which has made ne- cessary the big enlargement in the store. W. Black When notice of the proposed purchase of the Griffin theatre site was sent to the various share- holders not a dissenting voice was raised against the the pro- ject: but. instead, over two- thirds of the new stock subscrip- tion necessary to the. deal was furnished by shareholders. This speaks volumes for the confidence which the stockholders repose in the management. “PUT IHM HHE HUT” The “Red Front” J. P. Whelan, general manager of The Arcade, Limited, in conver- sation with a Herald man to-dav said that the growth of the Arâ€" cade’s business during the last four years has been so remarkable that the directors and sharehold- ers had long realized the vital ne- cessity of expansion and more floor space. Further evidence that The Arcade, Limited, is one of Hamil- ton’s most progressive and en- tel-prising stores was furnished in the announcement made bv the management to-day that the. pronerty occupied by Griffin 5 theatre, directly to the north of the store, had been purchased bv it. Renovation will commence at an early date and, when complet- ed, this will make The Arcade one of the handsomest stores in the city. When both buildings are made into one the frontage will be 118 feet and the new structure will be four storeys high. A new elevator service will be installed, new departmentsâ€" will be added and the staff of the store will be augmented considerably The ¢ price paid for the LI‘OPQI‘CV was a large one We clip the following from the Hamilton Herald of June 15. The J. P. “'helan referred to is oui' old townsman, “Jack.” a son of Mr. and Mrs. T. R. .Whelan of this Dlace. The Herald says: Before buying look over our stock of Hammocks Ice Cream Freezers Lawn Mowers * Sprinklers Garden Hose ' Lawn Rakes Watering Pots Screen Doors Windows and Bring in a pan of your next baking for a free demonstration. Do away with it for the rest of the sum- mer. Our New Per- fection Oil Stove will do the same work and save time, money and temper. Do you realize that you are giv lug the best years of your life to that kitchen range? SUCCESS 0F FORMER _ 'DURHAM BOY June '24:, 1915. “I should think not, indeed-running about all over the place.” Mrs. Chichester held up an open tel. egram. “Mr. Hawk‘s telegraphs he will call tomorrow for his first report. What can I tell him? . .Matmnmrnskedm. “Gooclby. Mrs. Chichester-and-Eth- e1,” said Brent. He looked meaning- ly and significantly at Ethel as he stood in the doorway. The next mo- ment he was gone. Alaric hurried in through ihe .wln- dows from the garden. ‘ “Not a sign of Margaret anywhere.” he said furiously. throwing himself intq a chair and fanning himself vigor- “When did you see my niece last?”- “Not this hour, madam.”- “Tell Jarvis to search the gardenS. the gables, to look up and down the “I’m sorry If anything I've said or done has hurt you." She checked him just as her mother appeared at the top of the stairs. At the same moment Bennett, the maid. came in through the door. Mrs. Chicheéter greeted Brent cour- teously: “How do you do, Mr. Brent? You will excuse me?” She turned to the “Splendid. The mater wants her. We’ve got to have a family meeting about her and at once.” Alaric hum-led out through the windows into the gar- den. Brent hurrled over to Ethel. “I'm at the hotel. I’ll be there un- til morning. Send me a messac, , will you? I’ll wait up all night for one." He paused. “Will you?” “Perhaps,” replied Ethel. “You must bring ’em along some time. The mater would love to see them, and so would Ethel. Ethel loves babies, don‘t you, chaff/With- out waiting for Ethel to reply he hur- ried on. “And, talking 01' babies, have you seen Margaret anywhere?” Ethel nodded in the direction of the garden. “Out there!” â€"â€"v odd. I’ve been wamzig :5: glen to.” As Brent moved up toward the win- dows Alaric came in behind him through the door. “Hello, Brent.” he called out heart- Hy. “H’are ye?" “Very well. thank you. Alanc," he said, controlling his surprise. what you’ve told me Qtyâ€"311.1: wire she must be too.” “W’hat shall I do.” asked Ethel with wide Bpeh eyes, “apologize? That’s 4"“. MW mm Continued next week. CHAPTER XXI. Complications. RENT turned away up agaln to the, window seat crying. “Oh, this is unbearable!” Ethel said quite calmly: “Is it? Your wife all over again, eh?” He came back to her. “No. I place you far above her, far above all pet- ty suspicions of carping narrowness. I value you as a woman of understand- “This cannot go on!” cried Mrs. Chi- “Unless some oneâ€"goes with me! Will-youâ€"go?’ And he waited breath- lessly. She thought a moment. looked at him again and said quietly, “Chris, 1 wish I’d been here when you calledâ€" !nstead of that-brat.” “Oh. the cold places!” She paused. then asked. “Going alone?” He wbls pered almost into her ear: “I’m going away-out of it. Tomor- row!” he added. “To Petersburg~ Moscowâ€"Siberia”â€" “And the sweet child?" ly tried this past month,” Ethel went on. “Put a mongrel into a kennel of thoroughbreds and they will either de- stroy the intruder or be in a continual condition of unsettled, irritated intol- erance. That is exactly my condition." Brent sat beside her and said softly: “Then I’ve come in time?” Ethel smiled. “So did I, didn’t I?” and she indi cated the window through which Peg ran after assaulting Brent. “Don’t! Please don’t!” he pleaded. “Very well,” replied Ethel compla~ cently, “I won’t.” “I‘m sorry, Chris.” remarked Ethel finally. after some moments had pass- ed. “A month ago it wouldn’t have mattered so much. Just nowâ€"it does. It’s been horrible here.” “A month of misery for me, too,’ plied Brent passionately. _ “I am,” she "Chris. come here!” He turned to her. “There! It’s all over! I suppose I have been a little hard on you.” She held out her hand. “Ethel!" he cried. aghast. “She ls new and has all the Virtues.” ‘ “I assure you”- he began. , “Really- 1 Ethel”â€" - I “Were you ‘carried away’ again?” she sneered. “No. I don't think it's jealousy.” said Ethel slova. “Then what Is it?” 5 “Dlsgust!” She shrugged her shoul- ders contemptuously. “Now I under- stand why the scullery is sometimes 1 the rlval of the drawing room. The i love of change!” He turned away from her. ! Ethel watched him quietly. ‘Ini PE? O’MY HEART «10. Con tinned from page The dear wife well too?” ] One of the leading merchants in his testimony as to the results at- tained says that he has gone into the matter extensively and has found an increase in red clover clover amdunting to 300 per cent. :Both timothy _No. 1 and No. 2 show a gain. In iAlsike No. 1 ithere is a gain of ten per cent. and of No. 2 over No. 3 of 40 per 'cent. He adds: “We have noticed that the demand for the better grades exists very generally throughout Western Ontario and that the demand for the lower . grades is more in Eastern Ontario and Quebec.” In testifying to an increased demand for garden and field root s-eedss, the principal of another prominent house says; “There is no doubt but that thz agitation and educational work which has been done has had a beneficial effect by ,causmg the planter to give more thought to the use of high-grade stocks.” A third leading dealer writes: “We are of the opinion that your advertising campaign has been very beneficial. At least We have found it so. Not only has the farming business been Greater, but the demand has been general- ly for the finest selection of seed I ‘lmproved Seed in Improved . Demand ! Reports roceived relative to {the demand for seed this season ‘indicate that the orders generally have, been for higher grades. All the seed merchants, without ex- ception, agree in this. Several consider that this to a noticeable extent is the result of the recent patriotism and production cam- 'paign. Enquiries were made in Imam; sections of the country and the responses received were all of the one tenor, that greater care ihad evidently been taken in the , selection of seed and that, With fair weather there Was every . prospect of improved growth and consequently of improved produc- ition. Professor Zavitz, of the On - 9 3tario Agricultural College, Was-I [written to, but he being in Cali-i liornia, assistant ProfeSSOr Sanir- ' rell replied, showing that there had been a marked increase in i the demand for spring wheat, bar- l ley, field peas, spring rye, buck-l wheat. husking- corn, sugar beetsl for feed purposes, Swedish tur- nips, carrots, fodder and silage corn, sorghum alfalfa, and field . beans. Oats, Japanese beans, mil-i lets and clover also showed ini- provement. in Canada should have A. McKim Limited report the usual keen demand for the Can- adian Newspaper Directory, which sells at $2. Its red-banded, gold- :stamped green cover has become a familiar sight on the desks of advertisers, publishers and busi- ness men everywhere who are in- terested in Canada. This means approximately one daily to every 10,000 families, and one weekly to every 1,503 famil- ies. From this one would infer that for a comparatively new country, Canada is well-read. lies, over 1,065 weeklies, about £1 bi-weeklie-s or semi-molnzthlies, 250 monthlies, three bi-monthlies and 18 quarterliesâ€"a total of over 1,; ( a publications. this. country, completed the rath- ’e“ ambitious task or publichinfg the first Directory of Canadian ’Dublicationqs. The nine successive editions of this valuable work provide the meet complete and detailed record available of the growth of Canadian periodicals. The 1915 edition, of which we haxe just received a copy, shoes that the great war has not se1i-‘ ously affected the new spapers of Canada. While the birth- rate of new publications has received a check, and the death-rate of the ' weak ones has perhaps increased a trifle, most of the leading pa-s D915, particularly the dailies . show very healthy increases in circulation. Three metroriolitan dailies have reached or‘passed the _ hundred thousand mark. I A census of the papers ‘ listed and described in the 1915 Directory shows nearly 150 dailies seven tri~we-eklie~s, 45 semi-week; I l 11: is no ~v mearly a quarter of a century since Mr. A. McKim, who established the first inde- pendent Advertising Agency in stocks.” A firm with ramifications all over the English-speakinf- world says: “We notice a marked tendency for better seed in the requirements of our farmer cus- tomers this year. Especially when ordering timothy, al-sike; and al- falfa they insist on government grade No. 1.” Other firms, both east and west testify that the demand for the best seed has been higher than in any xrevio-us 1915 Edition of McKim’s Cana- dian Newspaper Directory Now Issued A 5ft. by 3ft. Union Jack, in guaranteed fast colors, for $1.10. Now Ready at THE CHRONICLE has agreed to undertake the distribution in this district and our readers can’secure a real good Union Jack, in fast colors, size 5 x 3, for only The newspapers have been asked to assist in the distribution Canadians are just as loyal, but unfortunately they find themselves short of flags. In other countries on days of rejoicing or National Anniversaries flags are unfurled from almost every housetop or window. THE CHRONICLE OFFICE {$95932 3 '3' é'i-é'é'i-é'i'é‘*4~%4~§~++++++4~§-~3~°§°+ M{*++€°+'i-€~°I'{°°§--I"I~+ "06006 96000096900006609606 §z§§§z¢§zzz¢§Ozi O O n O»: fin . M 1f 50, remember these facts-â€" :Zam-Buk is by far the most Wide- O .069000M0'01:‘9.0'AO'O"069 00.90.0006! o. 10‘ . . ? .. . . M: . . . M. 3:“.+2.:++."..M.++.H.+++.W..??E.+.M. Remember that Zam-Buk is at thesame time healing, soothing: and antiseptic. Kills poison in~ als sores, cures skin diseases. and does What is claimed for it. Why not let it heal your sore? Remember that Zam-Buk is altO- gether different to the ordinary ointments Most of these consist of animal fats. Zam-Buk contains no trace of arr-banimal fat, or any mineral matter. It is absolutelv herbal. ‘ HAVE YOU A BADSORE ? Ladies’ and Gent’s Tailor DURHAM - ONTARIO Ladies and Gentlemen {'11 . A. ROWE : OYSTERS AND FRUIT IN SEASON For all kinds of Bakery Goods Cooked and Cured Meats. now is the time to do it. While our stock is complete. Fit and Satis- faction Guaranteed. E1 elythiucr New and Up to date in Men’ 5 Wear a1“ ays on hand. Large shipment of Spring Hats and Caps just arrix ed, “hich you ought to see befme bu ymO' elsewhere. If you’ve not already ordered your Spring Suit and Coat E. A. ROWE’S . Rife Don’t call a man a foolâ€"he may be foolish enough to fight. Never judge an actress by her first appearance. A loafer never allows himself to get out of practice. stantly and all harmful germs. It is suitable alike for recent inim- ies and diseases, and for chronic sores, ulcers, etc. Test how differ- ent and superior Zam-Buk really is. All druggists and stores at 50c. box. Use also Zam-Buk Soap. Relieves sunburn and prevents freckles. Best for baby’s bath. 25¢. tablet. - SEVBS; . and all harmful germs. It .ble alike for recent iniur- . diseases, and for chronic .lcers, etc. Test how differ- ! superior Zam-Buk really druggists and stores at Confectioner and - Grocer P‘.