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(Owen Sound Advertiser.) “Buy It By Mail” is the heading 0! a page at advertisements display- ed in a Toronto daily newspaper; and it is announced that the page will be a weekly feature. Its object 30, of course, to attrtct business from all over Ontario to the Toronto houses which do the advertisingâ€" and incidentally to attract business away from the stores in other towns and cities. The problem, how to deal with the Toronto mail order house, has been discussed many a time. Time and again the local papers have spoken o! it and have tried to show the peo- ple of their communities cogent reasons why they should do their buyim at home. Buyers have been told how disloyal and foolish it is to send to the big city stores for their goodsâ€"disloyal because they are sending away good money that ought to be working in the home town, sending it to help build up communities and businesses that have not the slightest interest in us; Ioolish because, if the buyer took time to investigate, he would find that he could get just as good value â€"in many cases betterâ€"by buying at home. But the Toronto mail order busi- ness continues to grow. Appeals to, loyalty do not cut much figure. Why? Muse the average nun is not very much or a loyalist when it comes down to a question of cold dollars and cents. If he sees a chance to save a dollar, he is not going to worry much about what becomes of the other dollarsâ€"the «dollar that stays in his pocket is the one that interests him. In some cases he may find that the mail order {house has not given him what he g’vanted; but he will probably soon .Jwget it and try again. There is only one way the merch- Ft in the smaller centre can combat the mail order campaign. We have 'aaid before, but we may be pardoned for repeating, that Owen Sound stores can give buyers as large a range of choice and as good value ‘as any Toronto house; but what good is that going to do them or the people of this district if nobody knows about it“? The average buyer is “from Missouri;” he wants to be :shown. And there is only one'way of showing the people or the district â€"-hy telling them all about it. Some- -one has aptly said that the man who tries to do business without adver- tising is like a chap throwing kisses to a pretty girl in the darkâ€"«he knows what he iswloing but no one else does. 80 the remedy lies in tho hands 0“ the merchants llwmsolws. Sim-wj Owen Sound housos haw found this out and. by runslanl and millâ€"planâ€" 'nul advertising haw altravlml nut only loral business hut. a ('lHlSll'll‘P- able sharp. of the mail m-ilvi' husinvss as well: but 3 Int nl' nlhm's Mill haw l0 lrarn. Appeals to lnyally urn all rightgbul, in gel. rmil l'vs‘lllln‘ ihvy (have to be barked by animals in lhv Wkel. There is 110 rrasmi why, .if the Owen Sound nwrchants will cl" 4.. air part. Uwo‘u Sunni! sliniihl uni ;. the .~'ili0ppiii'~,.r itmiti'v nl’ this clisiâ€" fit. It is well lucalml. ils slurns “the goods; tlmrest is lip in the! . .r rchants. flail. “pl possible lhal Durham " -' . llS can nut Iv: rm :1 :w .l l. s- m lhn ahow ulilulmi.’ \\i , i “is worthy uf Di'l'll‘ol-l. .\nol "1 d it not he \Vl'H in ash thumâ€" 'vas lho 'quvstion: linw imwh «2! fr: businrss are thi‘ mini “New ' I 333 in Owen Sound and 'l‘nrnnlu "thing? In lhvsv mmlorn linws, if V -wanl. t0 ll” husim'ss )nii hm'n igel. out and hustle for il. And :1 hunky, M u, an. The People’s Mills ‘ Pricés for Flour and Feed Sovereign Flour ............... $3.60 Eclipse Flour .......... S ....... 3.30 White Lily Pastry Flour ...... . 8.20 Bran .................. - ...... 1.40 Shorts ......................... 1.50 Feed Flbur (mfifllings) .......... 2.00 . Mixed Chop .................... 1.75 Oat Chop ....... '. . ............. 1.50 Crim ed Oats ................... 1.50 ate ford’s Calf Meal .......... 1.10 atom Chopping, per 100 lbs. . . . .07 OUR FLOUR IS GUARANTEED “'l‘heeePrieel are attheMil, and Strictly Cash Highest Price Paid for Wheat delivered at the Mill Goods Delivered in Town Every After-moi: Phone 8, Night or Day. . JOHN MCGOWAN ”Mo’s Mill , - ' DUMML “IVY“ 11' BY I‘ll.” OOOOOOOOOOOOOOOOOOO OOOOOOOOOOOOOOOOOOO good. bright series or advertisements will he found the best “hustlers" a merchant can employ. Think it over and plan a campaign of advertising for 1923.] ' KINEMLS ll "3 DAIRY GOW’S RATIO! (Experimental Farms Note); One hundred pounds of normal milk contains on thaaveragel .75 pounds of mineral matter, so that a cow giving upwards of 40 pounclls of milk daily is producing about five ounces of mtineral matter daily In addition to the mineral matterI ne- cessary for milk production, a loon- siderable quantity is needed for the development of the fetus, especiially during the last few months of preg- nancy. The ordinary winter or ble ration which the cow receives during the flush of the milk flow may not provide minerals in suffi- cient quantity to supply the above (lemand, consequently a call is nude upon that stored in the body, mainly in the bones. If the supply stored up in the body becomes depleted, the milk flow will be adversely affected, for nature will not alter the compo- sition of the milk nor interrupt the bodily functions of the mother or the deveIOpment of the fetus. Argu- ing on this basis, it may be said that the supply of mineral matter might well be a limiting factor in milk production. As a general rule, especially in summer dairying, the ration sup- plies all the minerals necessary. but in cases of extra heavy produc- tion, combined 'with advanced preg- nancy; 0! winter rations and on soils the crops from which are deficient in mineral matter, a supplementary mineral ration may be necessary.‘ Grass supplies mineral matter in a good quantity and in readily avail-l able form, so that as long as good? pasture is available a supply of‘ mineral matter is guaranteed. It is when the grass gets short or when winter feeding commences that sub- stitutes for natural minerals must he provided. Feeds rich in minerals may well be considered first, since there are some which are also good dairy feeds, the outstanding ones be- ing bran and legumes, such as alfalfa and red and alsike clover. Liberal allowances of these feeds will go a long way towards supplying the de- mand. Where an extra supply of mineral matter is considered neces- sary, this may take the form of steamed, edible bone meal and arouhd rock phosphate, one pound of each to every 1th pounds of meal. .\t the'same time, in fact, at all times, a liberal allowance of common salt must be. given. as it is from this that. a good portion of the mineral requirement comes. As indicated. supplementary min- eral feeding is to he recommended tilll'llltr the tinal stages of the lacta- ,tions period and during: the rest ipet'ind l‘ollmving. so that lime and phosphorus may be stored up for the heavy call which is made Upon them during the sttlist-quent heavy the» of milk. ,lt may well he con- tiillllt'tl during: the whole lactation git-Wind \vh‘et-e prt‘nlttrtion is ahnor- imalix tlt'{,l\_\'.Aâ€"‘itflll'gt‘, \V. Weir, An- } :m‘tl lluishandman. First Hannibalâ€"~011r vhivl‘has hay h'w'l'. . ho-mm! llnnniha|~4\\'hat causml nl'.’ .\ vlwngxxumn about to onto-‘1' a bus nnm'wi :1 man snatml in Hm cm'nm- \Hm had M'iulnntly hrnkvn in!” a Hawk. "1)” you allnw 'm'unkm'ds in yan' Inns?" he- pinusly asked ”11‘ rnnohn'lm'. "\Vvll. nut as a rule,” :ms‘xwrml Hu- cnnclm'tnr, "but slip in fluidly." I’ll ”\V. wvm! 11mmihal-~«\\'hat CRUSH] H_'.’ st, Hannibal 4H0 am a grass m- 'clnMK-wflwlylhl Pith-’0 Vanni- M manhunt! MEIER FEELINGS fl MIIJBLE AGE CEO. C. COPPLEY. Hamilton and JOHN ELLIOT. Belleville. Ontario Associated Board. of Trade and Chambers of Commerce CFO. ERIC-DEN. Toronto Canadian Manufacturers' Auoc. CEO. 5. MATTHEWS. Brantford, Went-m Ontario Auociated Boards of Trade MRS. M. SOUTER,Trout Mills. and R. A. NCINNIS, Ir uoia Falls. T, 6: N. 0. Associate Boards of Trade. or '1 Farm Organization in Northern Ontario K. V’. MCKAY, St. Thomas. Ontario Municipal Auociation I. J. MQRRLQON, Toronto. United Farmers of Ontario MRS. H. E. PLUMR'ITRE. Toronto I ..,. ' -. Ontario Divisiofi Canadian Red Crous Society MRS A. H. W1LLETT.Co¢hm Women 0 .notitute H. A! 4DERSON (Chairman) Toronto Board of Trade A. J. YOUNG. North Bay. Ontatio Government THE DURHAM CHRONICLE COMMITTE '. Minister of Agriculture, to whom an aopeal was made for financial as- sistance to carry on the proposed Registration Bureau. The Minister at once expressed his approval of the idea and assured the directors that so far as it was possible for him to do, he would secure them the ne- cessary assistance. The executive had laid before them an offer from Mr. J. E. Carter, a member of the Registration Com- mittee, to donate $100 annually to be used for the. purchase of a medal HE indomitable folk of Northern Ontario deserve your practical sympathy. Remember. eighteen hundred families have been burned out-and must start all over again. These wonderfully rich farms. mines and .Iggresslve young towns will re-build and come back to their ownâ€"hut it takes time. And in the meanwhile they must live. they must have temporary shelter and there I nobody to give it to them if we don't. Suggestions for contributions from Clubs, Factories, Organizations, etc. I. $500.00 will provide a Shelter Shack fora Family and Rough Stable for Cattle. 2. $350.00 will provide a Shelter Shack for Family. 3. $200.00 will- provide Food and Supplies for a Family to May lst. l923. 4. $l00.00 will provide 8 Wagon for Settler. 5. $75.00 will provide a Set of Harness (double). 6. $50.00 will provide a Set of Bobs or Sleigh for a Farmer. 7. $25.00 will provide a Sewing Machine lora Home. 8. $20.00 will provide Kitchen Furniture for a Family. 9- M 5.00 will provide Cooking Utensils for a Family. 0. $9.00 will feed a Family for a week. I. $5.00 will provide Needles, Thread. Buttons. Scissors or Yarn and Knitting Needles, etc. to help outfit a Home and Family. l2. $l .00 will feed and supply a child for a week. Make Christmas come back again Picture a Christmas in a nearly bare shack in a burned out town in a Northern winter. Hundreds of children up there. remember. Make a money contribution now and show your northern fellow citizens that the Christmas spirit lives and has a real meaning in Ontario. All they ask is bare necessitiesâ€"they deserve at least that much. Now it is up to youâ€"every public spirited citizen and charitable organization. Spare one dollar. five dollars, one hundred dollars or whatever you can. Spare something from your Christmas cheer. Make Christmas up there a little less than a grim tragedy. Remember. not com rts, but bare necessities in the grip of a northern winter. is all that th y ask. Send today? Make cheques payable toâ€" The Northern Ontario Fire Relief Committee Royal Bank Building, Toronto. I - to be known as the Carter medal, to be awarded to the person who, in the opinion of the Council, has done the most valuable work for the ad- vancement of horticulture in Canada during the year. Mr. Carter‘s offer ‘was gratefully accepted and a com- mittee will be appointed to decide to whom this medal shall be award- ed for the year 1922. g. ,371.‘ '3 $0", )1. W‘ A colored “borer whose nune m Simpson was sent to work the day cerrying heavy timbers. That evening he sought the hon. “Will do you wnsh to see hum for noted the tame-keeper. “Well euh.” odd Mlatuh- Simeon, “I ee‘ mt to make sure he hun‘t nude e mistake 9nd hooked me down no U ”m. ‘M'U USU- -â€"v --_v_, 3e, plnce in nun-lined bo garnish with flowers. 3 drinks of. {Qt-cine!“ m